In this episode, Matt Anderson and Rael Cline discuss their backgrounds in e-commerce and introduce their companies, Optimizon and Nozzle. They explore the value of customer lifetime value (LTV) and how it can inform strategy for events like Prime Day and Black Friday. They also discuss the struggles that clients face in e-commerce, such as margin pressure and the constant asks from vendor managers. Matt shares his recommendations for focusing on profitable products and driving organic growth. They emphasise the importance of granular analysis and understanding the customer journey. In this conversation, Matt Anderson and Rael discuss various topics related to advertising and marketing on Amazon. They touch on ad spend optimisation, experiments and budgets, the importance of mobile-ready hero images, the rise of marketplaces, the Amazon Marketing Cloud, and the overlap between DTC and Amazon. The perfect introduction to each aspect of the marketplace journey before taking a deeper dive into each every episode.
Key Takeaways
Gain access to exclusive reports at www.optimizon.co.uk
Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk
Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/
Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/
In this episode, Matt Anderson and Rael Cline discuss their backgrounds in e-commerce and introduce their companies, Optimizon and Nozzle. They explore the value of customer lifetime value (LTV) and how it can inform strategy for events like Prime Day and Black Friday. They also discuss the struggles that clients face in e-commerce, such as margin pressure and the constant asks from vendor managers. Matt shares his recommendations for focusing on profitable products and driving organic growth. They emphasise the importance of granular analysis and understanding the customer journey. In this conversation, Matt Anderson and Rael discuss various topics related to advertising and marketing on Amazon. They touch on ad spend optimisation, experiments and budgets, the importance of mobile-ready hero images, the rise of marketplaces, the Amazon Marketing Cloud, and the overlap between DTC and Amazon. The perfect introduction to each aspect of the marketplace journey before taking a deeper dive into each every episode.
Key Takeaways
Gain access to exclusive reports at www.optimizon.co.uk
Find more information about the podcast and eCom Insights event at www.ecominsights.co.uk
Matt Anderson LinkedIn: https://www.linkedin.com/in/mattandersonoptimized/
Rael Cline LinkedIn: https://www.linkedin.com/in/raelcline/