Cyrus Mohseni's Transformation: Overcoming Tragedy and Achieving Success on the Patrick Bass Show

What if resilience could turn your life's greatest adversities into your most profound successes? Join us on The Patrick Bass Show as we host the exceptional Cyrus Mohseni, whose journey from a devastating childhood and a tragic end to his soccer career to becoming a successful real estate mogul and philanthropist is truly inspiring. Cyrus opens up about the emotional trauma he faced at the age of 10, losing his grandmother, uncle, and father in the same year, and how soccer became his sanctuary during these turbulent times. His story is a powerful testament to the human spirit's ability to transform pain into purpose.

Cyrus shares his insights into the art of meaningful dialogue, stressing the importance of steering clear of divisive topics like religion and politics to foster unity. Instead, he invites us to engage in conversations that build bridges and inspire action. We also delve into his journey through the real estate world, emphasizing the relentless hard work and consistent effort required to succeed. His message is clear: creating opportunities through perseverance and dedication can lead to extraordinary outcomes, even when faced with seemingly insurmountable challenges.

In our final chapter, we explore the profound impact of philanthropy and the true essence of wealth. Cyrus's nonprofit organization brings joy to children in orphanages worldwide through soccer camps, illustrating how small acts of kindness can ripple outwards. He reflects on how his definition of success has shifted from financial achievement to valuing personal relationships and experiences. This episode is a heartfelt reminder that real wealth lies in the lives we touch and the love we share. Join us for a moving conversation that promises to leave you inspired and motivated to make a difference.

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Chapters

• 0:00 The Patrick Bass Show
• 12:03 Unity in Conversation
• 25:55 Creating Success Through Hard Work
• 33:00 Achieving Success Through Persistence
• 46:47 Life's Trajectories and Impactful Philanthropy
• 56:04 The Power of Personal Relationships

Transcript

Speaker 1: 0:27

Okay, cue everybody. We're going live in 5, 4, 3, 2, 1. And now live from Fort Smith, arkansas. This is a Planet Wide Broadcast courtesy of the World Wide Web and affiliate radio stations across the globe. It's the Patrick Bass Show with your host, Patrick Bass. Patrick Bass Show with your host, patrick Bass. All right, welcome back to the program. This is Patrick Bass on the Vanguard Radio Network. So glad you joined us today on our magic carpet ride into the unknown. We've got a great guest lined up for you. He's on the other line waiting right now to bring him on. Had a little bit of a snafu scheduling, but we've got it all worked out, and so we're so glad that Cyrus Mussini is going to be here with us in just a little bit. Before we bring him out, we're going to take a quick break, check in with our advertisers and let you know about what's going on in the world at pwbasscom. Take care, we'll be right back. This is the Patrick Bass Show.

Speaker 2: 1:28

Don't forget to hit our website at wwwpwbasscom. More of the Patrick Bass Show coming up.

Speaker 1: 1:37

Are you looking for the perfect gift for a loved one battling cancer? The Cancer Comeback Series by Fitz Kohler offers hope, inspiration and practical guidance. With your Healthy Cancer Comeback, my Noisy Cancer Comeback and the Healthy Cancer Comeback Journal. These books are a lifeline for all patients and survivors. Welcome back to the Patrick Bass Show.

Speaker 2: 2:08

Having the conversations everyone else in the media are scared to have. Welcome back to the Patrick Bass Show.

Speaker 1: 2:17

All right, welcome back to the program. I've got a guest today who's really redefining what it means to be a modern entrepreneur. He's a real estate mogul, a top-tier life coach and a philanthropist who has a heart for giving back. He had a promising soccer career that was cut short, and he's turned this adversity into opportunity. Welcome to the show, cyrus Mocini.

Speaker 3: 2:37

How are you doing, man? I'm doing well, I'm doing well. I appreciate you, thank you.

Speaker 1: 2:42

We're so delighted to have you on the program, by the way, and I wanted to let everyone know. By the way, our call-in in number is live and you can reach us at 855-605-8255. If you've got a question for me or Cyrus as we talk about his story, I'm sure you might. But, cyrus, listen, I read the show notes, I read your bio. You've got a really inspiring story.

Speaker 3: 3:11

You want to bring us up to speed on what, what your background is. Thank you, yeah, yeah, yeah, I'll start a little bit. I usually, whenever anybody asks it, I might as well just tell you my whole life story. I go back to when I'm about 10 years old. When I was about 10 years old, I lost my grandma, my uncle and my dad all within the same year. Wow, so my grandma, my mom's mom, my uncle, my mom's brother, and my dad, my mom's husband all within the same year. I'm the last of five kids.

Speaker 3: 3:47

I always start with that because I'm a big believer in success breeds success, and, and how people think and successful people think, um is is is very important to understand because, as you, as you chase success in whatever that definition is for you, like you know sometimes, for instance, like you don't realize, like the backstory, right, um, so when this all happened, um, my mom, my mom never really worked, uh, or she worked, but she never had to work. My dad was the breadwinner of our family. Like I said, we were last. I was the last of five kids when my dad passed away. Um, and, by the way, it was all separate instances.

Speaker 3: 4:29

So my grandma passed away in January, then, october 29th, my uncle passed away. Then, october 29th the following year, my dad went into the hospital and passed away three days later, on November 1st, and we went from having literally everything and anything to you know, not sure what we were going to have or if we were going to have a house over our heads next month, and it completely shifted my perspective and my thought process. It was the first time in my life that I started thinking about other people other than myself, other people um, other than myself, um. I try to make my mom's life easier, as I was going through that Um by, you know, for instance, getting up, getting ready for school without you know, arguing or whatever right.

Speaker 3: 5:22

Um, little things that an 11 year old is going to do. And, at the same time, the only thing that got my mind off of everything that was going on at home was soccer. Um, so, so I would get up, get up early, I would go to the park, down the street and I would kick a ball you know 20 yards, 30 yards and then I'd run go get it and I kick it back the other way. I'd be training every single morning, every single afternoon after afternoon, and, um, and not because I wanted to be pro or anything I actually didn't really realize that you could like, you could just be a normal person and go professional, like I thought, like you had to be, I don't know, like some God gifted person. Um, until I decided I wanted to play club soccer. And when I when I I decided I want to play club soccer. And when I decided I wanted to play club soccer, just because I saw a couple of my friends at school playing it, and they were like you know, they were the better players that all my friends that I was playing rec with went to club. And I said, okay, that's the next step. And so I started reaching out to club soccer teams. I was like 11 or 12 years old. I was just going online calling these teams and asking if I can sign or if I can go train with them and a lot of them were answering saying, hey, put your dad on the phone. I'm like my dad, dad, you know, like put your mom on the phone. My mom's working. My mom started working six jobs to keep the house overhead, so my mom started going to work super early in the morning, getting back super late at night. Um and uh, my mom kind of just went into survival mode, grind mode and work mode. She went to just make sure that we were good, make sure she keeps the house. That was very important to my mom, um, which I'm so grateful for. My mom's amazing like a huge mama's boy now.

Speaker 3: 7:14

But I had called every single coach in the league that was local here and then finally I got one guy that said, yeah, come practice on Wednesday. And then I had to figure out how I was going to get to practice Yada yada, fast forward. To figure out how I was going to get to practice yada yada, fast forward. Um, I was at that practice and I made the team and I realized that that coach had played professional soccer. It was the first time in my life that I could see, touch and feel and talk to somebody that had played professional soccer, and that's when I realized I can do this. Um, and I was. I was, like I said, like about 12 years old when I realized I could play professional soccer, and that's when I decided I want to play professional soccer. And and then, uh, maybe three months later I got cut from that club team.

Speaker 1: 8:06

Oh, wow what a, what a?

Speaker 3: 8:08

defeat that must've been. Oh, huge defeat. I remember getting in the car after that practice and I was with my friend that didn't get cut, you know, yeah and just thinking like what the hell am I going to do? And then getting home and just bawling my eyes out and the only thing I wanted to do was tell my dad Hmm.

Speaker 1: 8:33

That cuts to the heart, Cyrus.

Speaker 3: 8:37

It was really, really rough, um, and it was a really. I mean, I was 12 years old, you know, and my dream was playing professional soccer. I thought this guy was going to help me get there, so on and so forth. And, um, and my mom said something that my dad would always say. And my dad would always say you can do anything you put your mind to. And I remember my mom telling me that, my mom telling me look, if you want it, you can do it, but you've got to put your mind to it and you've got to really focus.

Speaker 3: 9:06

And so I just got back online, started looking for another club team, found another team it was the worst team in the worst league in the area that decided that I could go train with them.

Speaker 3: 9:22

I went trained, I made the team and, uh, just to put in perspective like I played goalkeeper, just to put in perspective how good I was, um, we lost every game five zero. So in my mind, I'm like I want to play pro, but I was, I was, I was letting five goals in every game, um, but I knew that if I worked hard enough that I could do it. And at some point during this time I'd read a quote from somebody, and I don't even know who the quote is from, but it was. There's always someone out there getting better than you by working harder than you, right, and I made the decision that I will be the one that will outwork everybody. I may not be the best player, I may not be the one that that was, you know, just naturally gifted, but I will outwork anybody else. So I would stay after training, I would go before training and I would outwork anybody.

Speaker 1: 10:15

Wow.

Speaker 3: 10:16

And and fast forward. I ended up, you know, going from that team to one of the best teams in the country. So I went from literally the worst team, like probably one of the worst teams in the country, to going from that team to the literally one of the best teams in the country, to going from that team to the literally one of the best teams in the country.

Speaker 1: 10:34

Wow, cyrus, we've got somebody that would like to ask you a question, if you want to take a call, or yeah, okay, yeah, yeah, yeah. Yeah, sure, this is a. Let's see, we've got Brian from Houston, Texas, Brian you're on the air with.

Speaker 4: 10:55

I'm doing well. How are you guys doing? Well, we're doing good, so glad. You called in what's on your mind. You know what? I saw that the show was going on and that you had callers open and it sounds like you got your guest. And I thought, man, if you didn't have your guest already, that's why I was calling.

Speaker 1: 11:06

Oh well.

Speaker 4: 11:06

Yeah. I know, so you're doing okay.

Speaker 1: 11:10

We're doing good, but we're glad you called and Cyrus is talking to us right now.

Speaker 4: 11:20

Do you have any words of wisdom for us on this fine Friday afternoon. You know what? I'm going to admit something that I shouldn't, and I didn't catch the first part of what you guys were talking about, so I would love to add something intelligent, and I'm at a loss. But I will tell you, since we're deep in the midst of election time, it is a super exciting time because we're seeing both teams root for their person, whether they know anything about the candidate or not. Right, they just want their team to win. What do you think about?

Speaker 1: 11:49

that, Cyrus? They just want their team to win what?

Speaker 3: 11:53

do you think about that, cyrus? I think it's an interesting perspective. I'm a big believer in. There's two conversations that I avoid, and that's someone taught me this a long time ago. It's religion and politics. There you go, and the reason being is they're the most dividing factors in the world, and I think what we need to look at is how are we going to be bringing each other together more than dividing each other?

Speaker 4: 12:28

Good point. You know, Cyrus, I think that the idea of that is probably based on we want to get along right it's, it's all about.

Speaker 3: 12:40

It's all about about unity, it's all about unity, yeah and I think that part makes sense.

Speaker 4: 12:47

And though I wonder if and I've heard the same thing right that you're not supposed to talk about religion, politics and sex, and I agree with at least one of those, but I think the two that you mentioned to have a discussion about the ideas, right, without making it personal that we discuss ideas and maybe get to that part of unity, right, correct? I don't know If you watch both sides right, forget which side one may prefer. They tend to think each side loves the country, but each of them disagree about how to get there, right?

Speaker 3: 13:35

Well, and that's, and that's the, that's the. The main point you got to always remember is like it's important to be able to have a conversation versus an argument, and I think I think in the current world I mean honestly we always say, oh, now is this, you know, but it's always been like this right Throughout history. You know, the reality is it's like it is a very they are very emotional topics, and so so it's about being able to find a space where you can actually have a conversation versus an argument. 100%, I agree with you, because conversation is the only thing that will actually make people realize that like oh, we think the same way, you know. Like, oh, we actually do care about this just as much as you care about it. Okay, cool, but the problem is most people can't have a conversation. They result into argument.

Speaker 1: 14:34

Isn't that the truth?

Speaker 4: 14:36

I think that it's more like we become combative versus presenting an idea with some sort of facts behind it. Right, Correct?

Speaker 1: 14:48

Well, one thing's for sure, Brian One of them is going to win, and about half the population is going to be upset about it. That is a prediction. I'm willing to go on record right now and say that with absolute certainty.

Speaker 3: 15:04

That's a good prediction. I'll take a bet on that one, hey.

Speaker 1: 15:07

Brian, thanks so much for your call. Have a great day. Thanks, you know. Yeah, I think there's always room for discussions like religion and politics and even sex, and so I can appreciate where Brian was coming from. But you were talking about you had just gotten on. Essentially the crummiest team there was yeah, and so, uh, let's pick it up from there.

Speaker 3: 15:43

Yeah. So I was, I had uh, uh, yeah, I, I was playing for the worst team in the worst league, and then um, and then I ended up moving to literally one of the best teams in literally the best league at the time for youth sports, um and um. And and I think a lot of that came from the fact that it was about the fact that I just like, like I said, like there's always someone out there getting better than you by working harder than you. So the fact that, like I did not let anybody outwork me every single day of the week, I just put in more work, um and over time. By doing that over time, what ends up happening is it compounds, and that's anything in any, any single situation, right, like, whether you're in business, whether you're in business um or in um, in sport, it's consistency and discipline over time.

Speaker 1: 16:45

I agree.

Speaker 3: 16:46

Right, and that's what creates high results.

Speaker 1: 16:52

And that's what creates high results.

Speaker 3: 17:01

So you got into this really good team and you grew and you eventually became very, very good at soccer. Obviously so correct, so, yeah. So, over time I trained really hard. You know, I worked very hard. I listened to the right trainers, I listened to the right mentors, I listened to the right coaches and then, by the time I was, uh, 18,. Two days after high school, uh, I graduated. I moved to Europe. I played professional soccer in Europe. I played professional soccer in Costa Rica. I played professional soccer here in the United States for two years USA San Jose earthquakes. Um went back to Europe, came back home to play here in the United States again and was driving down the street driving lunch and someone made an illegal left-hand turn and T-boned me.

Speaker 1: 17:39

Oh my gosh.

Speaker 3: 17:42

And that was I didn't realize it at the time, but that was the end of my soccer career. Wow, and I had no clue what I was going to do. See, because when I was younger, I always would, um, I would always like, like everybody would always tell me my counselors, my, my, even my own uncle, you know they would tell me, yeah, you need a backup plan, excuse to fail. Like I don't need a backup plan, I'm going to win. They're like well, don't you know, it's under 1% of of athletes become professional athletes. I'm like, actually, we're talking about professional soccer in Europe, so it's minus, zero, zero, zero, 1%. You know that become professional athletes. But I'm going to do it. And and then I get in this car accident. My career ends probably the height of my career. I get in this car accident, my career ends probably the height of my career, and I'm like now what?

Speaker 3: 18:39

Um, I had a full identity crisis. I thought people loved me for what I did, not for who I was. I thought they liked Cyrus the soccer player, not Cyrus the person. Um, I was super depressed. I went through, I mean, a complete identity crisis. I mean I, you know, you have thoughts of, of suicide, and then you have the thought of you know, and then you have the plan of suicide and I had the plan of suicide and, um, and that was one of the darkest times in my life and what ended up happening is one of my coaches that was one of my private goalkeeper coaches growing up he kept calling me.

Speaker 3: 19:23

I knew I wasn't playing. I told him I wasn't playing, blah, blah, blah. And he kept calling me. All my other coaches I didn't really hear from them. This guy kept calling me and one day I was pissed off at the world and I go and he's calling me and I answered. I said, chris, what the hell do you want? I'm not playing soccer anymore. Like, what do you want? And he goes, he goes. And he was a Marine, so he used different language. But he said sorry, I know you're not playing soccer ever again. Get over yourself. He goes. I'm calling you to see if you want to grab lunch and when I tell you that call saved my life.

Speaker 3: 20:05

There's no exaggeration, because that singular call knowing that someone in soccer cared about me as a player, or cared about me as a person more than a player was the most important thing that I could hear at that time and it saved my life. It literally. At that point I point I realized, wait, this guy cares about me, he doesn't care, he doesn't care that I'm paying him to coach me or that I'm training or he's training me. He cares about me. And at that moment I realized like, okay, like, like people do, people do care about me, I'm not alone. I went to lunch with him. We talked about it.

Speaker 3: 20:56

I went through this grief, you know, and I had to go through this process. And then I'm like trying to figure out what the hell I'm going to do with my life. It's a whole nother issue. Well, every single off season I went through some sort of school. I hate, I hate school. I love learning, right. So I'd go to like some class, like I don't know, like Italian class, french class. I always say that and I'm like always like I failed both of those. So I knew languages weren't my thing, you know. And uh, and I went to um, this specific year I came back from Europe and I was going to real estate school, not because I wanted to be a real estate agent, but because I thought I'm going to be buying a house when I signed this big contract. I should know what that looks like and what that process is, and so I'm trying to figure out what the hell to do with my life.

Speaker 3: 21:52

I had this conversation with Chris. I was having lunch with him regularly. I was having lunch with another one of my mentors, who's now my business partner regularly as well. I'm having a conversation about life and you know what's everything's happening. And I was sitting on the back of his yacht at the time and I go you know, jack, I think I'm going to get into real estate. And Jack looks at me and he goes well, how do you think I have this? And I was like, really, you were in real estate. Jack had been retired for years. And he goes yep, I've owned properties in that building. I own properties, you know. And he just started explaining to me that the monopoly, adult monopoly. And and I looked at him, I said, yeah, that's good enough for me. So I'm going to get into real estate, but you're going to do it with me? He goes oh no, I'm retired. I said, well, then I guess I won't do real estate. And he said I'll help to get into real estate. But you're going to do it with me? He goes, oh no, I'm retired. I said, well, then I guess I won't do real estate. And he said I'll help you get into it. So on and so forth.

Speaker 3: 22:57

Long story short, fast forward. Ended up doing very well. My first year I sold 30 million. In my first year Built one of the top independent brokerages in the country. Inc Magazine 5,000 fastest growing private companies in the world. I'm one. I've won pretty much every single award in the real estate space. Um, and it all comes down to the same exact principles. It's like. It's like just there's no one out there that'll work harder than me and I didn't know anything real estate. I had no real estate background. You know I had Jack that was sharing, like you know, some of the principles, but, like the real, the reality is is like he had been retired for years. He didn't know any of the technology, how the contracts work, how anything works. I just knew I had to go out there and outwork everybody else. So that's what I did? I just I put hours and hours and hours of work in and over time. That creates results.

Speaker 1: 23:56

I think that's the, that's the key thing, right, cyrus? Because you know, a lot of people look at professional sports players and they'll get. They'll think, oh, that guy's so lucky. But they don't see the, the blood, the sweat and the tears, figuratively and literally, that has been put into that, all the countless hours of practice, all of the setbacks, and what they're seeing is the end result.

Speaker 1: 24:21

And likewise you know real estate business right Because people can look at you and say this guy's so lucky, he's got a $30 million real estate business. But you were at the point of nearly killing yourself before this guy took you out to lunch. You literally started from absolute scratch in a business in a field that you admittedly knew little if nothing about, and it was hard work and determination and the resilience that you exhibited, having come through all these trials, that propelled you forward. There wasn't really any luck involved, was there?

Speaker 3: 25:01

no, and and you know what I? I hear that all the freaking time. It's like so funny because you know social media, now everybody, everybody's uh is a something and everybody's got an opinion and and it's so funny because sometimes people comment on a post or comment on this oh, it's because this or it's because that. And the reality is it's like it's like like every person that I've met, the highly successful person that I've met that's had long-term success in any field, understands there's no such thing as luck. There's opportunities that you take advantage of, but luck means you stood there, something happened to you that's great and you didn't do anything to deserve it. But what if you realize that you create your own luck on a daily basis? What if you realize that the more work you put in right, for instance?

Speaker 3: 25:56

I'll give you a very easy example to understand real estate. Real estate is all about a relationship business, right, when you're selling houses, I can easily if I stood there and just stood outside, people said hi to me, I just waved and that's it. And somebody came up to me randomly and said hey, I want to buy a house. Here's my, here's all my information, I'm pre-approved and this is the house I want to offer on and please write the contract. That's luck Right.

Speaker 3: 26:26

But every single person walking by what if I introduced myself and said, hey, my name is Cyrus, I'm you know, I'm a local real estate agent here. If you ever have any questions in regards to real estate, I'd love to be the one to be able to help you. And I did that. For every single person that walked by. I'm going to have a way higher chance and opportunity to be able to get that business than just standing there and waving at people Right? And that's the difference between creating your luck and quote unquote luck Right, like. Because the reality is you create your own success as long as you put your work into it.

Speaker 1: 27:02

Yeah, it was. You know it was a Will Rogers or John Wayne or one of those guys. They said the harder I work, the luckier I get.

Speaker 3: 27:10

Exactly.

Speaker 1: 27:12

And I think I love that. That is what folks a lot of times and I'm not going to make any generalizations about certain generations, but I'll just say a lot of folks in the world today are waiting for something to be handed to them when all they really need is an opportunity, and sometimes you need to go create that opportunity yourself also.

Speaker 3: 27:35

Correct, and then you also just need to stick with something longer than six months right like, like, like. The big issue is is is is. Nowadays, because of social media, everything is instant gratification right so.

Speaker 3: 27:54

So what happens is is because everybody's on social media and, oh, I want to see something new, I want to, I want to. Oh, I want to look up the answer for something. Boom, it's right there at your fingertips. They expect high level success to happen the same way, but long-term, sustainable success comes from long-term discipline and consistency. There's no shortcut to it. You can make fast money, but it leaves fast.

Speaker 1: 28:26

Isn't that the truth?

Speaker 3: 28:28

You know and that's the reality. But when you put your mind to something and you work and you're just in there every single day, 365 days a year, you're putting in the work, you're putting in the time, you're putting in the like. It will eventually win Like. There's no doubt about it. But most people just don't have the discipline to be able to stay there and do it when it's not working. And that's the biggest issue.

Speaker 1: 28:58

Exactly, and this can be applied to anything, by the way, whether it's not working, and that's the biggest issue, exactly, and this can be applied to anything, by the way, whether it's 100% real estate or podcasting or, you know, writing books or whatever your normal nine to five is, you can be successful in anything and you know, your mom, who echoed the words of your father, was exactly right. We really do have the ability to do anything we put our minds to. We're amazing creatures and if we create within ourselves the determination to do something, I think we are, for all intents and purposes, unstoppable.

Speaker 3: 29:34

All intents and purposes, unstoppable. Oh, I 100% believe it. I mean, like, like, at this point, like, like, look, I have 12 different multimillion dollar companies. At this point, I, I, I, you know, the meeting that I had before this was was about creating a sports agency. I mean, I am, I am the definition of exactly that, and it's because I realized again at a very early age that it just takes putting your mind to something and then consistent work that you can create anything. And I truly, truly, truly believe that there's no doubt in my mind Now that takes a true faith in understanding that, because there are times that I'm building a company when I was building, you know, uh, uh, uh, you know, let's again, I'll use my real estate company. When I was building my real estate company, like there are six, seven, eight, 12 month spells where we didn't sell anything.

Speaker 1: 31:38

In those times it's really, it's really easy to give up.

Speaker 3: 31:42

You know um very easy to give up because it's like, oh, it's not working, so I got to go do something else. But what I realized is the avalanche comes right after that. You know, the avalanche is when it's peaceful, and then all of a sudden there's something that happens, and then all of a sudden it's, everything's falling off the side of the mountain and that's what ended up happening a lot with my with, with with my businesses. There's there's times when we don't have anything and it's a buildup, and it's time and it's. But then all of a sudden, everything starts clicking because if you put your mind to it and you work hard at it and you you consistently output energy towards it, you will win. But when the only time you actually lose I truly believe the only time that you actually fail is when you give up.

Speaker 1: 32:34

You know, I think one of the one of the good ways time that you actually fail is when you give up. I think one of the good ways you could look at it is let's think in terms of geology If there's a lot of pressure in the plates underneath the Earth, magma's building up underneath it. There's a lot of potential there, but you don't see anything at the surface of the Earth until that volcano erupts through the crust of the earth and at that moment it's very explosive and powerful. And that's kind of what you're describing here is. There were, you said, months, months at a time where nothing was sold, and then all of a sudden you said it's an avalanche and things are just going bonkers. It's an avalanche and things are just going bonkers. And all of that hard work, all of that potential has now been realized in a very explosive and dramatic way. And again, people might look at that and go, wow, you're just really lucky.

Speaker 3: 33:28

No, you don't understand all the times where it was feast or famine and we were in the famine stage, exactly, exactly. That is a perfect example. Is everybody sees this, this crazy? Uh, uh, eruption, and they say, oh my gosh, he's so lucky. Oh my gosh, look at well, look at all that you know. But they don't realize. Like it was. You know door knocking. You know 400 homes a day. They don't realize I'm calling. You know a thousand people a day at the time. You know. They don't realize I'm doing 10 hours of open houses a week. You know what I mean. Like they don't see that. They see that, oh, look close this transaction here, blah, blah, blah. Oh, hiring another person, yada, yada. But the reality is is like the work is what got me there, you know.

Speaker 1: 34:20

And it wasn't as simple as ordering some business cards or running an ad or sending out a mailer. You were feet on the street knocking doors. You said 400 a day. I mean, that is some. That is some grueling and difficult work. I wonder how many no's did you get for every yes you got? Did you ever keep track?

Speaker 3: 34:38

of anything like that. Yeah, I'm like very, very data-oriented. So like what the statistic is is, every 100 people will get two contacts. Right now, obviously, some days we get more, some days we get less, right, right. But every 100 people we're able to get two contacts and then the conversion rate of those leads that we're taking is only a 3% conversion on average. So put those numbers together and then you think about how much you actually have to do in order to transact. And now look, as I've gotten better at the time you're looking at average conversion across. This is average for the United States, I think it's per NAR Is every hundred. You get in two to three and then out of those two to three, it's 3% conversion rate. I mean, it's infinitesimal. Those are horrible numbers when you think about it you're like oh my gosh.

Speaker 3: 35:56

So think about how many no's you're getting. Think about how many times you're like oh hell, yeah, I got a new lead and then it doesn't win right, like that happens all the freaking time I mean, with those odds you should expect to get a.

Speaker 1: 36:08

No, I mean that to to, to to, to make to make a sale is almost uh, you know it's, it's almost uh statistically improbable but it?

Speaker 3: 36:22

someone told me this, yeah, Someone told me this, in in, in, uh, uh, early on, is they said, you know cause? I was like man, this is crazy. And when I read those statistics and they had told me they go, cyrus, um, for me every no means, I'm just that much closer to a yes. And then I thought about it. I said, hey, I got a thousand doors in this neighborhood, a thousand doors in this neighborhood, a thousand doors in this neighborhood. You're telling me, all I got to do is knock on these thousand doors and one of them is going to give me 30 grand. I can do that. But most people see a thousand doors and they think, you know, oh, that's too much, I can't do it. You know what I mean? Yeah, and did you ever see the movie Dumb and Dumber? You know, oh, that's too much, I can't do it.

Speaker 1: 37:12

Yeah, you know what I mean? Yeah, and did you ever see the movie dumb and dumber?

Speaker 3: 37:18

A long time ago.

Speaker 1: 37:19

Yeah, all right. Remember when he asked that woman out on a date and she says something effective, not if you were the last man on earth, or something like that. And what did he say? He said so you're telling me there's a chance? Yep, exactly, yeah, go knock on these thousand doors. There's a small chance. One of those knocks will lead to a $30,000 commission. I'm not going to lie to you. I like the sound of that.

Speaker 3: 37:47

Yeah, statistically that's the truth, that's what the numbers are. Statistically, one of those doors is going to give you $30,000. Now, there's going to be work to get to it and so on and follow up and blah, blah, blah. But statistically that's the numbers. So it's like like that's what always trips me out is like you know, and I and, and look, I've trained some of the top agents in the country.

Speaker 3: 38:14

I've gotten agents that are young, young kids, that that that are like they want to get into the business. And I have people that come to me and they're like I want to do this, I want to go all in, I'm ready to rock and roll, blah, blah, blah. And then I'm like, okay, go do this. And they're like door knock. No, I don't door knock, call, no, I don't call. I'm going to get my business by doing this. I'm going to get my business by doing that. Is there another way? That way, doesn't? You know, maybe there's another way. I'm going to try and find a different way. And what they come to realize is two different things Either they fall out of the business or they realize should have listened to Cyrus a lot earlier.

Speaker 3: 38:55

I mean, if you've got a model that's working, why try?

Speaker 1: 38:58

and fix it right.

Speaker 3: 39:00

Exactly, exactly. If someone's giving you a map on how to get to the treasure, why are you going to say, no, I'll build my own map.

Speaker 1: 39:07

And here's the other thing If you come and make contact with me, hey, I'm in real estate. If you ever need anything, please let me know and you hand me your card. You know, it might be six months or a year, maybe even two years, before I decide to do something, and if you've given up by then the work you just expended and the time and energy you just put into making that contact, now I'm going to call somebody else because you quit already.

Speaker 3: 39:34

Exactly, and that's where, like that's where, like I tell everybody like that's like, look like like with, with with real estate, especially. Like you know, I think they, I think the statistic is is like it's like 70% or something like that, of agents fall out of the business in the first couple of years. Like that's one of my favorite statistics because it's like one one I want to lower that percentage. Right, I want more people to stay in the business because real estate truly changed my life. But two like all you have to do really is just outlast people in this business. As long as you can outlast people, there's market share that you'll gain, right, but that's every single business Like that's every single venture that you take in life. Like, as long as you just outlast people, you'll win. You just outlast people, you'll win. And most people just don't have the mindset or the discipline to outlast people.

Speaker 1: 40:44

You know it's very similar in radio and podcasting. I think I read a statistic just the other day that said most podcasters will never publish 50 episodes and they'll quit before then and in a lot of times.

Speaker 1: 41:08

It's consistency and maintaining a set schedule and, you know, putting some discipline around what it is that you're doing. If you just want to have a social program and you put something out every other month or whenever you feel like it, nobody's going to really listen other than your friends. Folks need to see consistency before they begin to trust you. No matter what it is you're doing, whether you're having a radio program or selling real estate or selling toothbrushes, people are going to buy or engage on the basis of a relationship and trust, don't you think?

Speaker 3: 41:48

Well, 100%. I mean, it's a perfect example. It's like, look, I started a podcast a couple years ago and now we're top 10% globally, that podcast. I always tell people they're like, oh, I'm going to start a podcast, start a podcast because we see you, you know, meeting these people, getting these relationships, getting this business. I'm going to start a podcast. I think that'll be a really good way for me to get business. And I said, do you realize, like, do you realize how much I spent before I got $1 from there? Like, are you really ready for that? Like, do you realize to produce my episodes? Like, like to to have my videographer, to have my people to have all of this, like what it really took. And then, are you ready to put out episodes every single week, put out multiple episodes every single week for a year, two years, and get 10 listeners? Are you ready for that?

Speaker 1: 42:53

It's true. It's absolutely true.

Speaker 3: 42:57

And most people are not ready for that. They think that you're going to get the thousand 2000 listeners, uh uh, an episode, the, the, the 3000, the 5,000, you know listeners, the, the, the downloads, all of they think you're going to get that. Oh yeah, but if I just put out some good content, it'll blow up and it'll be great. It's not how it works. I had a huge. I had years of doing this podcast before I just rebranded the podcast because we just started getting crazy amount of downloads because finally people started sharing it. This person shared it. This person shared it over time.

Speaker 3: 43:35

Right but you know I have hundreds of episodes that I spent minimum of 500 to a thousand dollars to produce every single episode. So put that, put that into perspective. And so like again, it's the same thing. It's like people just look like if you want to do something, you can do it. You just got to outlast people and and and be consistent with it over time and it'll work yeah, that's, that's.

Speaker 1: 44:02

that's the core message, right there, stick, stick to. You know, find something you want to do, then stick to it. Don't, don't take no for an answer, don't give up and be prepared for a lot of no's, a lot of episode. You know, in this, in the example, we're talking about a lot of exam, a lot of podcasts where one person might listen to it, and that was probably you. Yeah, um, it, it's, it's, it's a real thing and it's just like that.

Speaker 1: 44:30

I've talked to a lot of authors who publish and get on Amazon and you know, that's a great thing to publish a book, but guess what? You're competing against thousands of other authors, many who have really great titles and nobody knows about them and nobody cares and nobody buys them. Yeah, and then you see, you know somebody who's put out 30 or 40 books and they're actually making a living as an author and you think, wow, they're really lucky. It's just, you know, no, they're really committed, they're really, they're really driven and they're really determined to be the best that they are in their field. And again, you can apply that to any discipline, any job, across the board, and I think that's the message you're advocating.

Speaker 3: 45:17

Yeah, I truly believe. Like you can literally do anything as long as you put your mind to it. You know, I truly believe it. My dad said it before he passed away. My mom says it to this day and I will preach that to the day I die. Like, as long as you put your mind to something, you can do it. But you have to really put your mind to it. It can't be like this half, you know it can't be. Put your toes in the water to see if it's warm yet yeah, like it can't be, let me, let me dangle my feet in until I'm ready. Like you got to dive in. You know, do a cannonball in the freaking. Like you can't do this. Like halfway in, halfway out stuff, because the halfway in, halfway out stuff doesn't even produce halfway results. It produces, you know, a 10th of results Maybe, but when you're all in. That's the only way that you're going to get a high level of results in anything that you do.

Speaker 1: 46:10

I agree, cyrus. Let me just add that one of the things that really impressed me about you when I read your guest bio is that you didn't just take the success and use it for your own benefit. You are quite the philanthropist, from what I understand, and you've got a nonprofit called I believe it's called Giving Football, is that right?

Speaker 3: 46:36

Yes.

Speaker 1: 46:36

Yeah, it is. Tell us about that, and what does it do and how did you start it? We'd like to hear all about it.

Speaker 3: 46:44

Yeah, giving Football is aprofit. Where we go around the world, we put on soccer camps for orphanages, um, around the world, we teach them about nutrition, you know how to? The real goal is to give them an opportunity to just be a kid, not have to worry about anything, for at least a day. Right, right, um, and and cause. That's what football, that's what soccer did for me, um, it, it. It gave me something, an escape.

Speaker 3: 47:17

And the goal is is it looks like a couple of years ago, I completely shifted my thought process and my mindset of, like, what the success is. My definition of success is positively impacting one person on a daily basis. And the goal of the nonprofit is, if I can go and we can put on a camp and we can positively impact one, one of those kids and change the trajectory of their lives. Like, then, we did our job and and I built this nonprofit with a couple of my friends because we were all former soccer players and we had a passion for it and it did something for us. And, um, and then and then, when I realized I started doing this, I realized how much I loved helping others. Like, like, there's something about it that makes you, you know, feel a different way. There's something that realizing, like how much change you're putting in the world, and then you know, and then, and then you look at, like I always ask these three questions. I ask, um, every single person that I hire for any of my companies, I ask three questions what's your definition of success, what's your definition of wealth, and why do you do what you do? And my definition of success, like I said, is positively impacting one person on a daily basis. My definition of wealth is how much I can afford to give away. So my definition of wealth is being able to give away more and more, right, um, and because I truly think that that's what we're here on earth to do, like, we're here on earth specifically to serve others.

Speaker 3: 49:01

The highest form of, of of success really comes from serving others. Um, and of of success really comes from serving others, um, and and so for me, that's what philanthropy is about. That's what. That's what you know. If I can give away, if I can, you know I'm stepping onto the, uh, the, the business board of one of the biggest nonprofits here in Southern California, and and I'm I'm involved with every major nonprofit here.

Speaker 3: 49:30

I, you know, I probably donate, I probably go to their, their luncheons, I probably do all of this. And the reason being is because if we, what, if, what, if I told you like that donation or that action or that volunteer, like when you volunteered at that event, or when you did like what, if I told you that was an impact that completely changed one person's life? Because it completely changed it. And if you change one person's life right, if you give them a positive thought process and they change from you know, going down one route to the other, you completely change not just their lives but their family's lives, the people they touch on the next. You know like it's the true meaning of the butterfly effect.

Speaker 1: 50:20

And the fact is there was, at different points in your life, there was one person who changed your trajectory, and so you know you've come full circle. Now you don't know. I mean you might have a sense that you're changing somebody's life, but you don't know who that person is or in what way you've changed it. When you participate in this kind of unique philanthropy where you're, you know, like you said just for one day, that kid does not have to worry about what they're going to eat or where they're going to be or if they're going to be safe. You don't know what kind of impact that's having on that young life. It could be someone who achieves success even greater than you have, who might, in turn, impact 10 times as more people have, who might, in turn, impact 10 times as more people.

Speaker 3: 51:10

Exactly, and you know, and that's what it's about you know, I agree.

Speaker 1: 51:20

I got one question for you, though. If you could magically go back in time to the day where you had lost your father and and the man you are now could talk to that little child, what, what would you tell him?

Speaker 3: 51:41

Um, I love that question. Um, I think I think for me I you know, a lot, of, a lot of the times the question comes in a different way, and I love how you just asked that question, because a lot of the times the question is is is would you change anything? You know, hey, what would you change Right? Like, if you go back in time, what would you change Right? I always say I wouldn't change a thing If you go back in time, what would you change?

Speaker 3: 52:08

I always say I wouldn't change a thing. And if I had to go back and talk to you, know, look like the day my dad passed. The day my dad went taken, my brother and I, to go to a Halloween store to get Halloween costumes, and before we left I went inside and I don't know why. I went inside, my dad was sitting on the couch. I sat down next to him or I went inside to go grab something. My dad was sitting on the couch and my dad said hey, are you just going to leave without saying saying you, uh, you love your dad? I was like, yeah, I love you. He goes. No, come over here. And I went over there. He gave me a huge hug, a kiss on the forehead and said I love you, I love you with all my heart. So I love you too. And I ran out the door.

Speaker 3: 53:16

I was very fortunate in the way that like that moment was a huge closure moment for me that I didn't realize till later, but like if there's a lot of people that don't have that moment, the last moment with their loved one, that says that, and but I remember, I remember that happening. I remember my uncle, which was completely opposite. I didn't have that closure. Remember, when I found out my uncle passed away, I ran outside.

Speaker 3: 53:41

I was, you know, I was, like I said, like nine or 10 years old. I ran outside and all I could say was we didn't finish the video game we were playing together, like how are we supposed to finish it? What are we supposed to do? I was so upset I couldn't process it. I was trying to figure it out and and I think about those moments right, and as you asked that question, I think about those moments and I think about, like these are moments that I had. These are, these are, these are times that I didn't understand why things were happening. But I was raised. My mom always said this when we were little, my mom always would say this everything happens for a reason.

Speaker 1: 54:29

Right.

Speaker 3: 54:30

And so at this age I always, like growing up, always in my mind I was always saying everything happens for a reason. When all of this happened, I didn't question why it was happening. I always just was like, okay, there's a reason, I don't know what it is. And then you know, as you get older you're going through all this trauma, dealing with it and stuff like that. I would probably tell this little boy. I would probably sit there and say look like it's all going to be good. Everything happens for a reason. Just keep moving forward, because that's what life's about.

Speaker 1: 55:10

Right.

Speaker 3: 55:11

Like there's all these ups and downs in life, and I mean just seven years ago. Seven years ago, my brother-in-law passed away from pancreatic cancer and left four kids behind Wow, three of my nephews and my niece. And it's like, you know. It's like why did that happen? You know what I mean.

Speaker 1: 55:40

Yeah.

Speaker 3: 55:40

I don't know, but I will tell you that I will tell you that I have to be grateful for that moment as well, you that I will tell you that I have to be grateful for that moment as well. The same way, I'm grateful for my dad. You know, it's a sad thing. My dad was an amazing person. But I'm also grateful he passed away, because if he didn't pass away, I wouldn't be where I'm at and who I am and how I think today, because we're some of our past experiences.

Speaker 1: 56:04

That's exactly right. And the thing that struck me while you were telling that story and, by the way, it just grabbed me by the heart the way you described that scene. But there's a song that was popular a few years ago and I still love it by a country artist, um called live like you're dying and you, you, um.

Speaker 3: 56:30

Well, my dad passed away. That's uh, uh, oh, my mom, we probably played that song, probably a million times really well, I I can't.

Speaker 1: 56:40

I can't explain why, but that song was just echoing in my head while you were talking. And here's the thing, cyrus there's going to be a time in life when it's the last time you get to hug your dad or the last time you get to tell somebody you love them. It's going to be the last time you ever get to do that, and you're not going to know that it was the last time until after the fact. Correct. And that's the thing that I was thinking about when you were talking about that story, because, for all the success which is amazing and you're probably one of the most determined people I've ever had the privilege of chatting with at the end of the day, what it really comes down to is our personal relationships with one another 100%, 100%, that's all that matters.

Speaker 1: 57:31

And I get that, and I think that's at the core of everything you're saying. Yeah, you're a hard worker, but more than anything, you're a person who thrives on and believes in interpersonal relationships, and that is the most striking thing. When I talk to you, you know your great success and wealth is the most striking thing when, when I talk to you, you know your great success and wealth is impressive, but that's not what, in my eyes, makes you a great person. Do you know what I'm saying?

Speaker 1: 57:57

I appreciate that yeah, and and, and I just wanted to say that to you. I I felt like perhaps you needed to hear it, not that anything I say is really of any consequence to you or anybody else. I'm just another guy, a lone voice in the airwaves, if you will. But the fact of the matter is, the strength of our world is built on the backs of those relationships that we have, and I think that's the most important thing. Really, world is built on the on the backs of those relationships that we have. You know, and and I think that's the most important thing really more, more than I, I 100% agree.

Speaker 3: 58:35

I mean it's like. It's like I 100% agree the most. I mean and that's all that matters. Like, like, really like, when you break down what life's really about, like that's really what matters.

Speaker 1: 58:45

Yeah.

Speaker 3: 58:46

You'd be the richest person in the world and you have no relationship. You're going to be pretty freaking miserable.

Speaker 1: 58:52

I agree. I mean, I've I've worked for some people who were billionaires, uh, and and had no family, uh, no, no real friends they had. They had employees and uh and and, frankly, they had servants. But you know now that they're gone, uh, and no longer with us on this earth, uh, their billions benefit them no longer and uh, you know the. The only way they survive is through the collective memories of the people they knew, that, knew them, and uh and and. To me, that's just really sad. Um, if you, if you can't have a life that's rich in relationships 100%.

Speaker 3: 59:36

I mean like, um, I had that realization again like a couple of years ago when I kind of changed my definition of success. I realized like what it was was like I was always chasing, like to be like a billionaire, like I always wanted to be a billionaire. I always wanted to be a billionaire, I'm like cause that'll solve all problems in my mind, right. And then I realized, like I looked around, like as I traveled, as I've been around, like I've seen some of the poorest countries in the world would have the happiest people.

Speaker 1: 59:58

Yeah.

Speaker 3: 1:00:02

You know. And then I look at me, I'm great, like, like, and then you realize like it's because of your experience, because of your relationships, it's, you know, it's the same reason, like you know. That's why every single time I get off the phone with somebody, or I talk to my family, or I see them, or whatever you know, I always say I love you. Yeah, because you never know when that last moment is.

Speaker 1: 1:00:27

That's right.

Speaker 3: 1:00:27

You never know, and and you can take it for granted, and take it for granted, and then, and then, all of a sudden, it's like wait a second.

Speaker 2: 1:00:35

What the?

Speaker 3: 1:00:35

heck. So, like, what I always tell people is like look like like these relationships, these people, we have them in our lives for a very short amount of time, very short amount of time. It's never long enough.

Speaker 1: 1:00:48

Right.

Speaker 3: 1:00:57

Any relationship you have is never long enough, you know, Um, and and I think it's just important to always look back at that and realize, like, like, like, how grateful you are to have them in your life as as as it is now. You know what I mean and just just make sure you cherish that, yeah, 100%.

Speaker 1: 1:01:16

Well, cyrus? Um, this has been a great call and a great conversation. Thank you so much for spending your time with us this afternoon. Uh, I want to make sure that we list all of your resources on our guest resource page. Uh, are there any URLs or websites that you'd like to share with us before we're done this afternoon?

Speaker 3: 1:01:32

Yeah, instagram is at Cyrus Andre C-Y-R-U-S-A-N-D-R-E Website is cyrusmosenicom, so it's C-Y-R-U-S-M-O-H-S-E-N-Icom. And then, yeah, podcast link is podcastcyrusmosenicom. But, yeah, I mean, those are the best ways to get ahold of me, those are the best ways to listen there, check me out and, you know, connect with me. Yeah.

Speaker 1: 1:02:04

Okay, hey, cyrus, thanks so much. Stand by until after we go off the air. I'd like to Chewy just for a moment. Uh, for everyone else, thank you so much for being a part of, uh our show today. Uh, we're so glad that you tuned in and uh hope that you really got something out of this episode. I know that I did, and uh, sometimes I feel a little selfish because I think the best episodes are ones like this, where I feel like I really got something out of it. So I hope you did too, because I think this was one of the most poignant and meaningful conversations that we've had here on the show in a few weeks. So we're going to be back on the air tomorrow.

Speaker 1: 1:02:38

Saturday. We've got a special episode of Open Mic Mavericks with Tom Russell. That's going to be live at 11 am Central. You'll want to check that out, tom Russell. That's going to be live at 11 am Central. You'll want to check that out. And then we'll be off the air Sunday and returning Monday for a special holiday edition. So, thank you so much and we'll catch you next time on the Patrick Bass Show. Until then, keep the blue side up.

Speaker 2: 1:02:59

Thanks for listening to the Patrick Bass Show. The Patrick Bass Show is copyright 2024. All rights reserved. Patrick's passion is to open up any and all conversations, because in this day and age, the snowflakes are scared to get real. We'll fly that flag till the very end, that we can promise you. Keep updated by liking our Facebook page at Real Patrick Bass. Keep updated by liking our Facebook page at Real Patrick Bass. For more information, visit us on the web at wwwpwbasscom. Thanks for listening and tune in next time for more Real Talk on the Patrick Bass Show.