Branding's Impact on Organisational Transformation | Insights Everywhere | Ep.001 | Eric Solomon

Eric Solomon, founder and CEO of The Human OS, and Ex-YouTube, Spotify, and Instagram, shares his background and journey from academia to brand building and leadership. He emphasises the importance of understanding the human operating system (your reasons behind why you do what you do) and how it impacts leadership, brand building, and business transformation. Eric discusses the need for businesses to focus on qualitative outcomes and not just measurable metrics. He also highlights the role of brand in internal and external positioning and the need for organisations to embrace radical collaboration. Eric's intention for the new year is to collaborate with good people who are committed to making positive change.

Takeaways

- Understanding the Human OS is the process of defining your reason for being, which in turn impacts effective leadership, brand building, and organisational steering
- Brands should exist not just in external communications, but in the OKRs, employee ethos, and performance management systems of a company
- Businesses should focus on qualitative outcomes, and not just measurable metrics to ensure they are thinking beyond shareholder gains
- Radical collaboration with good people is key to making positive change in the world

Chapters

00:00 Introduction and Background
13:16 The Human OS and What It Means for Brands
19:04 Branding To Create Organisational Transformation
21:35 Benefits of Using Branding To Impact Organisational Change
22:50 What Is the Process and How Do I Get Started?
27:10 How Brand Work Can Help You Take a View on AI and Digital Transformation
33:36 Indicators That Your Company Needs To Conduct Brand Work for Organisational Transformation
35:16 the Importance of Measuring Qualitative (Not Just Quantitative) Impact To Determine Business Success

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