Channel Chatter
Welcome to Channel Chatter ā Your Go-To Podcast for All Things Channel Sales & Marketing! šļø
Hosted by the ever-curious and relatable Kevin Sabourin, we dive deep into the world of channel professionals, interviewing industry insiders, MarTech gurus, and leadership pros. This isn't your typical stiff corporate talkāit's real conversations, sharing what works, what flops, and everything in between. Our goal? To help you level up in your career, discover new tools, and avoid the same pitfalls others have faced (so you donāt have to!). š
What makes Channel Chatter stand out? We keep it transparent, honest, and oh-so-relatable. You'll laugh, you'll learn, and youāll walk away with actionable insights. Whether itās learning the latest tech thatās revolutionizing the industry or hearing a mentorās hard-won advice, this is the space where youāll find inspiration and practical takeaways. Expect real talk about whatās working in the channel space and what to avoid like the plagueābecause who doesnāt want a heads-up on the next big thing or the latest flop? š
This is more than a podcastāitās a community. Whether you're a seasoned channel pro or just starting your journey, Channel Chatter has something for everyone. Tune in, and let's grow together while keeping things fun, insightful, and down-to-earth. Hit that subscribe button and be part of the conversation! š§āØ
Channel Chatter
How Storytelling Drives Success in Channel Sales with Glenn Hansen
šļø In this episode of Channel Chatter, we sit down with the incredible Glenn Hansen! Kevin Sabourin chats with Glenn, a media and industry expert in the outdoor power equipment world, whoās here to share his journey from the motorcycle industry to power equipmentāand why heās fallen in love with lawnmowers and chainsaws. Itās a fun, insightful conversation mixed with humor, industry knowledge, and a passion for all things power! š
Glenn dives into the power of storytelling and how media connects contractors, dealers, and manufacturers in this diverse and fast-evolving industry. We also explore the exciting future of battery tech, autonomous mowers, and how dealers can improve their relationships with OEMs and customers alike. Whether you're in sales or marketing, you'll walk away with some serious nuggets of wisdom to help you in your channel career.
But it's not all businessāKevin and Glenn swap stories about outdoor adventures, power tools, and life beyond work. š“āāļø From cross-country skiing to hiking in Vegas, they show that a balanced life is key to success! Don't miss this episodeāitās full of great conversation and practical takeaways. Be sure to subscribe and join the community for more tips, tricks, and real-world advice on leveling up in channel sales and marketing!
Key Takeaways:
- Storytelling and content creation are vital to building meaningful industry relationships.
- The future of power equipment is all about battery technology, robotics, and smarter tools.
- Dealers and manufacturers need better communication for successāit's a two-way street! š¦
- Maintaining a work-life balance through outdoor activities helps fuel creativity and productivity.
- The OPE industry is filled with exciting innovations that make it far from "just lawnmowers." šš
Timestamps:
00:08 - Kevin welcomes Glenn Hansen to the show
01:05 - Glennās background: motorcycles to outdoor power equipment
02:55 - The intersection of power sports and power equipment
05:24 - The rise of battery technology and innovation in OPE
07:34 - The shift towards electric and autonomous equipment
09:07 - Glennās thoughts on e-commerce and the future of online sales
14:50 - Discussing the relationship between OEMs and dealers
18:19 - The importance of showcasing dealer inventory online
21:35 - The triangle of OEM, dealer, and contractor relationships
26:26 - The power of storytelling and finding those one-degree shifts
32:46 - Glennās take on the OPEI annual meeting and collaboration
45:00 - Glenn shares his passion for outdoor activities and work-life balance
Tags:
#ChannelChatter, #outdoorpowerequipment, #powerequipment #batterytechnology #OPE #SalesAndMarketing #ChannelSales #WorkLifeBalance #DealerRelationships #MarketingTips #AutonomousMowers #ElectricTools #StorytellingInSales #PowerSports #ChannelPros #LawnCareIndustry #DealerMarketing #InnovationInOPE #SalesStrategies #ContentCreation #EcommerceInSales #FutureOfSales #PodcastCommunity #WorkLifeIntegration #IndustryLeadership
For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )
Apple: https://lnkd.in/gUjE-WZ5
Spotify: https://lnkd.in/gQnS3viY
YouTube: https://lnkd.in/gt9JbC5f
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