Dr Ellingford Financial Savant, Successful Executive, Retried at 42 and Global Traveller

PART TWO. DEFINING THE CHALLENGES FOR 21st CENTURY MANAGERS – A QUESTIONING ANTHOLOGY OF MANAGEMENT THEORY AND PRACTICE

Subscriber Episode Dr James Ellingford

Subscriber-only episode

Dr Ellingford examines the concept of core competency and its role in global business strategy, emphasizing the need for organizations to identify and leverage their unique strengths. The excerpt concludes with a discussion of marketing in the digital age, particularly within the context of the video game industry. The author argues that a deeper understanding of consumer behavior and the product life cycle is crucial for success in this dynamic market. Throughout the text, the author emphasizes the need for adaptability, openness to change, and respect for cultural nuances in navigating the challenges of globalization.