Ditching the Content Creation Hamster Wheel, With Kellie Bright

Ever feel like you have to show up every day on socials, chase trends, and post non-stop just to make it in UGC? 🐹 What if I told you there’s another way?

In this episode of That UGC Mum Podcast, I’m chatting with Kellie Bright (@kellie.bright_), an Aussie mum, full-time worker, and UGC creator who has completely unsubscribed from the content creation hamster wheel. Instead of grinding for inbounds, Kellie has built a UGC career on her terms—working with brands she actually wants to work with, without the pressure to constantly market herself.

And today, she’s sharing all her secrets! If you’re feeling overwhelmed by all the “rules” of UGC, this episode is your permission slip to do things differently. ✨

Who This Episode Is For:
🌟 Mums (or anyone!) trying to balance UGC with work, kids, or life in general.
🌟 Creators feeling exhausted by the pressure to constantly post just to stay relevant.
🌟 Anyone who wants to be choosy with the brands they work with (without missing out on paid opportunities).

What You’ll Learn:
💡 How Kellie balances UGC, a full-time job, and raising pre-schoolers—without burning out.
💡 Why she ditched the "post every day" strategy (and what she does instead).
💡 Her secret to securing UGC jobs without constantly marketing herself.
💡 How she handpicks brands that align with her values and lifestyle.

Why You’ll Love This Episode:
Kellie is proof that you don’t have to run yourself into the ground to be successful in UGC. Whether you’re just starting out or looking for a way to make UGC fit your life (not the other way around), this episode will inspire you to take control and create your own path. 🚀

Don’t Miss This:
🔥 Kellie’s unconventional approach to landing brand deals.
🔥 The biggest UGC myths that are holding you back.
🔥 How to attract opportunities instead of constantly chasing them.

Resources mentioned:

Hive Hub Colective (use my code XANTHE1063 for discounts on any of their programs!)

Creator Flow

Kitesite

Socially Sands

Join the Conversation:
Are you juggling UGC with work, kids, or life? Let’s chat! Drop your thoughts or questions in the comments or DM me on Instagram at @that.ugc.mum

Subscribe & Review:
Loving the show? Subscribe and leave a review—it helps more amazing creators find That UGC Mum Podcast! 💕

Follow Us:
📱 Kellie Bright: @kellie.bright_
📱 Your Host: @that.ugc.mum
🌐 Website: https://stan.store/thatugcmum

Thanks for tuning in—here’s to doing UG