College Sports Communicators
College Sports Communicators is the premier membership association for all strategic, creative and digital professionals working in intercollegiate athletics across all levels for colleges, universities and conferences across the United States and Canada.
CSC provides year-round leadership, community, professional development/education, recognition and advocacy for its 4,400 members.
Founded in 1957 as the College Sports Information Directors of America, the organization rebranded in 2022 to position itself as a more inclusive organization for communicators in all types of roles and to lead an industry change where strategic and creative professionals are more aligned.
CSC’s signature work includes the annual CSC Unite convention each June and the administration of the prestigious Academic All-America® program and Hall of Fame. Since 1952, more than 42,000 of the world’s most elite student-athletes have been recognized with Academic All-America status in all sports.
College Sports Communicators
Seize & elevate your opportunities | Chris Plonsky | CSC Voices, Beyond the Scoreboard
CSC Voices, Beyond the Scoreboard host: Trip Durham, 2D Consulting, LLC
Guest: Chris Plonsky, University of Texas Executive Senior Associate Athletics Director, Chief of Staff / SWA and CSC Hall of Famer
“I can’t think of a role that I’ve ever played in athletics beyond my SID days where how to communicate, what to communicate, style, tone and in any exchange, listening, wasn’t critical … When you see that (professional opportunity) door crack open, get through there. Once you are there, competency rules. Being good to people, being a good teammate, doing your utmost to do excellent work — that will carry you far.”
- Chris Plonsky on CSC Voices: Beyond the Scoreboard podcast
In this dynamic and thought-provoking podcast, Plonsky talks about her career path, beginning with her important sports communications roots, and becoming a leading voice in college athletics. She offers advice and guidance on building a career, including:
- keys to building relationships
- the importance of collaborating and distinguishing yourself as a leader in your department and on campus
- preparing and managing expectations and what those expectations are
- what the AD needs from the communications staff
- the value communicators bring to a campus or conference
- the "transformative impact" that athletic communications play in today’s challenging college athletic environment