Myo Life
Myo Life is a podcast for bored, burned out dental hygienists (and myofunctional therapists) who are ready to work less, earn more, have total control of their calendar, enjoy geographic freedom and most of all - make a bigger impact for their patients - while ditching the long hours, constant aches and dreaded Monday's. You will learn simple and effective strategies and tools to start and grow your profitable myofunctional therapy practice. Make sure you subscribe so you don't miss a thing!
Myo Life
# 5 Nail Your Client Conversations Every Time
In this episode of Myo Life, Carmen shares powerful strategies to help myofunctional therapists confidently navigate client conversations and grow their businesses. Learn how to overcome imposter syndrome, prepare for common questions about myofunctional therapy, and build trust with potential clients through effective communication.
Carmen’s actionable tips—knowing your stuff, practicing responses, and shifting your mindset—will empower you to convert leads into loyal clients and take your business to the next level. Whether you’re starting out or looking to refine your skills, this episode is your guide to mastering client conversations and building a thriving myofunctional therapy practice.
Hey, I'm Carmen and welcome to Myo Life. That's short for my outrageous life, which is exactly the kind of life I get to live since I found the courage to ditch dental hygiene and build a life I'm bonkers about as a Myo functional therapist and entrepreneur. Here you will find all the things Myo, business and how to build a life that you, too, are bonkers about. I'm very happy you're here. Shall we dive in. Well, hey there, friend, and welcome back. I hope this finds you doing fantastic.
Speaker 1:Today we are going to be talking about nailing your client conversations. So, um, this is an area that I know a lot of people struggle with. So you might find yourself, um, just feeling like you're not very confident when it comes to, um, having conversations about your myofunctional therapy services or product or whatever. It might make you feel like a greasy car salesman trying to sell somebody a used Subaru talking about your services. You don't feel like you're polished enough to actually sound like you know what the hell you're doing. You might wonder how you promote yourself without blatantly asking somebody to hire you. So here's what I hear a lot Um, I took my myofunctional therapy course years ago and I would love to start helping people. If only I had some confidence. How do I gain confidence to be able to talk to people? Carmen, I have imposter syndrome because I don't know how this works. How do I get clients so that I can get some practice? Learning how to have conversations with confidence is going to transform how you talk with people and it'll help you move from feeling awkward and unsure about your conversation to confidently knowing what you're bringing to the table. You will actually look forward to the chance to talk about your services and how you can help people.
Speaker 1:Every conversation is an opportunity to build trust, to educate your humans, to guide them. Effective communication helps you convert hot leads into clients. It is a numbers game in myofunctional therapy. Many of my students sometimes are struggling like, hey, I have built this, hey, I have taken your course. Like where are the people? They think it's just filled of dreams. And then when I say well, you, are you talking to people and they say no, I'm a feared um, or I don't feel confident, or I feel like I have imposter syndrome, like it's a numbers game. If you have a conversion rate, which probably sounds like total drunken ease to you at this point in your business, maybe, but let's say that it takes you talking to 30 people to get three of them to book an assessment or to book an exam. You got to talk to people and so that's the biggest thing. You can't turn these potential clients into cash unless you're talking.
Speaker 1:Okay, so in this episode we are going to talk about three ways that you can gain some confidence in your client conversations. Okay so the first one know your stuff. This is important. You cannot half-ass the Myo world. I don't know about you, but I'm pretty sure I fumbled my way through some dental hygiene conversations. You don't have to know everything, but you do have to be able to give answers that are not total BS. You would not believe this stuff that people have been told about my. You went to a training that just threw a whole bunch of stuff at you and it was like throwing spaghetti at the wall and you don't know what to do. Then your booty needs to be inside the Ditch Hygiene Academy the next time it opens. Okay, that is a shameless plug, but I know that to be absolutely true.
Speaker 1:Um, you should be able to confidently answer some of the most frequently asked questions upside, downside, inside, outside, backwards, whatever. Okay, so here are some of the questions that I think that you have to be able to answer. What is oral facial myofunctional therapy? What are oral facial myofunctional disorders? Why do they matter? Why is mouth breathing healthier than, or not healthier than, nasal breathing? Why is nasal breathing healthier than mouth breathing? Why do tongue ties matter? What are tongue ties? Why is early intervention important for both tongue ties and also craniofacial development in a kiddo? And there's probably an assortment of others. So any time you're seeing a question over and over again, that's one that you should be able to answer. That's going to help build confidence.
Speaker 1:Okay, just being able to have a conversation. I remember when I was going out to lunch with orthodontists and I was just so nervous that they were going to ask me questions and I was like you've got this and if I didn't know the answer, I would get back to them with the answer. So you don't need to know the answer to everything. Um, but you do have to be able to, um, have a conversation. Okay, that makes you seem like you know what you're doing. Um, so that was number one. Number two is perfect. Uh, to practice. Okay, so practice makes perfect. So you want to practice answering those frequently asked questions until you can do it without sounding like a green horn, without creeping people out. Um, I have watched people answer questions, have conversations in like Facebook groups, that kind of stuff, and I can see why they're struggling because they um, they just they're not confident in their own knowledge. So they're really showing that they're portraying that okay. They're mirroring that In my course Confident Client Conversations.
Speaker 1:I teach a lot of ways to practice, but I'm going to go out on a limb and say that you can think of ways to practice and get better. Think about what you did back in hygiene school. What did you do that helped you learn things? Whether I was a note card girl, okay, I was a legal pad write it down, practice. So, whatever helps you learn things. I want you to take those frequently asked questions and just get better and better so that you can answer it without sounding like a car salesman, so you don't sound like a robot. So it's not a canned response, it's just one that you always use. Okay, not memorize, but understood, okay.
Speaker 1:Number three change your mindset. So this is a biggie. Your clients are going to mirror back to you your mindset. So it is very imperative that you believe in your services. You believe in what you're bringing to the table, you believe in your prices, um, you believe that you can help these people? Yes, even if you haven't seen it in action yet. This is a biggie for my students where I'm teaching them and they say well, in theory I can see where it helps in theory. You know all of these things, but they, since they haven't actually worked with a client yet, they, they don't have proof.
Speaker 1:So think about, like the heart surgeon you know, when he was going to school, did he know that everything was going to work before he had his first patient? Absolutely not. But whoever taught him taught him that it would work. And so I tell my students all the time that they can borrow my confidence if they need to. And so can you, um, because I hate to say fake it until you make it, um, but that's how you get better, okay, and and and. Nobody's faking it, um, but just knowing and just believing, like I've helped thousands of clients, um, before I helped that first client, before I was able to see the entire process from beginning to end, I just had to believe that, um, that it was going to help. Okay, all right. So those are three ways that you can improve your confidence, um, so that you can nail your client conversations.
Speaker 1:Know your stuff, um. If you don't know your stuff, get in the Ditch Hygiene Academy. Practice makes perfect, practice, practice, practice. However, you're going to learn it. Remember, I don't want you to memorize it, I want you to just feel like you just know it and then change your mindset Again. If you need help with that mindset stuff, you got to get your butt in the Ditch Hygiene Academy because I'm going to help you with that. We do a lot of that stuff during our weekly coaching. So that is a wrap, my friend. I will be back soon where we will talk about more Mayo, more business and building a life that you are bonkers about. See you soon.