The History of Advertising Podcast
The golden age of British advertising was more than just Mad Men and liquid lunches. Every week, the History of Advertising podcast reveals the stories behind the nation’s most celebrated adverts.
The History of Advertising Podcast
The Killer Line
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Jack Meggitt-Phillips
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Season 1
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Episode 4
What does it take to write a killer line? It’s a question which makes half the population of adland tear their hair out. In this episode, the History of Advertising Podcast looks at one of the most enduring slogans of all time: 'Every Little Helps'.