The History of Advertising Podcast
The golden age of British advertising was more than just Mad Men and liquid lunches. Every week, the History of Advertising podcast reveals the stories behind the nation’s most celebrated adverts.
The History of Advertising Podcast
Do you need to do your research?
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Jack Meggitt-Phillips
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Season 2
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Episode 6
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Does research help, or hinder creativity? Sir Frank Lowe recalls the successful Heineken campaign that would have never been made, if they had listened to the research. Meanwhile, Judie Lannon and Jeremy Bullmore explore how research can inspire great ads - but only if the right models are used.