Welcome to another illuminating episode of "The Insurance Dudes" podcast, where your hosts, Craig Pretzinger, the conversion king, and Jason Feltman, the prospecting pro, dive deep into the critical topic of crafting a unique value proposition (UVP) for your insurance agency. In this episode, we explore why a well-defined UVP is essential for distinguishing your agency in the crowded insurance market, known humorously as the sea of sameness. Craig and Jason will guide you through practical strategies including conducting a SWOT analysis, understanding your target market, and crafting a clear, concise UVP. They'll provide actionable insights and a simple formula to help you communicate your agency's unique value to attract and retain the right clients. Tune in to transform your agency’s approach and watch your growth soar as you learn to row together in the same direction, leveraging your unique strengths.
The Insurance Dudes Weekly 5-Min Read Tips, Tricks, and Wizardry for Everything Your Agency Touches Subscribe for a treasure trove of knowledge, and never miss out on a golden nugget again! Our newsletter is the map to the hidden gems of insurance mastery. Subscribe Here
Ready to Unearth the Goldmine of Internet Leads? Unlock the Alchemy of Turning Internet Leads into Gold with "Internet Lead Secrets" Dive into the strategies that transformed us into Midas of the insurance world, writing over 10mm in annualized auto premium amidst global chaos. Grab your copy before it vanishes! Check It Out Before It’s Gone!
Teledudes Telefunnel™ Agency Growth System On-Demand Masterclass: The Treasure Map to Lead Mastery Step into our world where leads are never cold, and revenue streams flow like rivers of gold. Register now and discover the X marks the spot of agency growth. Register And Dominate!
Is Your Agency a Sleeping Giant or Just Sleeping? FREE Agency Growth Diagnosis with Jonathan Cuevas Don’t let your agency be a ship lost at sea. Book your growth call now and let Jonathan, the captain who steered Jason's team to $250k a month, navigate you to the treasure island of your business goals. Get your growth plan, tailored just for you. It's time to wake the giant within.
Book My Agency Growth Call Now Dive into an episode where entertainment and enlightenment collide, and walk away with a toolbox that even Feynman would envy. The Insurance Dudes are on a
Welcome to another illuminating episode of "The Insurance Dudes" podcast, where your hosts, Craig Pretzinger, the conversion king, and Jason Feltman, the prospecting pro, dive deep into the critical topic of crafting a unique value proposition (UVP) for your insurance agency. In this episode, we explore why a well-defined UVP is essential for distinguishing your agency in the crowded insurance market, known humorously as the sea of sameness. Craig and Jason will guide you through practical strategies including conducting a SWOT analysis, understanding your target market, and crafting a clear, concise UVP. They'll provide actionable insights and a simple formula to help you communicate your agency's unique value to attract and retain the right clients. Tune in to transform your agency’s approach and watch your growth soar as you learn to row together in the same direction, leveraging your unique strengths.
The Insurance Dudes Weekly 5-Min Read Tips, Tricks, and Wizardry for Everything Your Agency Touches Subscribe for a treasure trove of knowledge, and never miss out on a golden nugget again! Our newsletter is the map to the hidden gems of insurance mastery. Subscribe Here
Ready to Unearth the Goldmine of Internet Leads? Unlock the Alchemy of Turning Internet Leads into Gold with "Internet Lead Secrets" Dive into the strategies that transformed us into Midas of the insurance world, writing over 10mm in annualized auto premium amidst global chaos. Grab your copy before it vanishes! Check It Out Before It’s Gone!
Teledudes Telefunnel™ Agency Growth System On-Demand Masterclass: The Treasure Map to Lead Mastery Step into our world where leads are never cold, and revenue streams flow like rivers of gold. Register now and discover the X marks the spot of agency growth. Register And Dominate!
Is Your Agency a Sleeping Giant or Just Sleeping? FREE Agency Growth Diagnosis with Jonathan Cuevas Don’t let your agency be a ship lost at sea. Book your growth call now and let Jonathan, the captain who steered Jason's team to $250k a month, navigate you to the treasure island of your business goals. Get your growth plan, tailored just for you. It's time to wake the giant within.
Book My Agency Growth Call Now Dive into an episode where entertainment and enlightenment collide, and walk away with a toolbox that even Feynman would envy. The Insurance Dudes are on a
Crafting your agency's unique value proposition and there's a little handout. And wait to the end, because you'll be loving it.
Speaker 2:
Insurance dudes are on a mission to escape being handcuffed by our agencies.
Speaker 1:
How? By uncovering the secrets to creating a predictable, consistent and profitable agency sales machine. I am Craig Kretzinger. I am Craig Prutzinger. I am Jason Feltman. We are agents. We are insurance dudes. I am Jason, the prospecting pro Feltman. Welcome back insurance innovators. You're tuned into the Insurance Dudes podcast, where we're on a mission to help you propel your agency to new heights. I'm Jason Feltman, the prospecting pro Feltman.
Speaker 2:
And I'm Craig Pretziger, the conversion king. Today we're going to be diving into a topic that can make or break your agency's growth, and we talked a little bit about growth last time and we touched on this, but we're going to do some deep dive your unique value proposition or I don't mean the UVP, uvp. So if you hear us say UVP from here on out, that's what we're referring to. Or of or of Of. That would be more like in a Brass Tactics episode.
Speaker 1:
That would be more like in a Brass Tactics episode. That's right, Mr Craig. Your UVP is what sets you apart from the sea of sameness. You hear that the sea of sameness in the insurance world. You don't want to be in that sea. You might drown. It's the reason why clients should choose your agency over all those other ones.
Speaker 2:
But here's the thing, mr Jason Many agency owners struggle to clearly define and communicate their OVP. They fall back on generic statements like we provide great service, we do it better, or we have really great rates, or we save somebody.
Speaker 1:
Yeah, exactly, and while those things are important-ish, I would say they're not enough to truly differentiate. Your agency, your OVP, or UVP that is, needs to be specific, compelling and relevant to your target clients.
Speaker 2:
Relevance is so key. So how do you go about crafting a personal or I mean a powerful UFPA, aka UVP? The first step is to conduct a SWOT analysis. Now, if you've heard about this, I know Mr Jason's eyes are probably glazing over right now, but this is good stuff. I thought you were trying to get kinky. Oh no, we're not SWOTing each other, Mr Jason. It stands for Strengths, weaknesses, opportunities and Threats. No crypto, no eggs, sorry.
Speaker 1:
I didn't imply each other, you, you said that, mr craig. All right, but anyways. Um, I was hungry for some digital delights, if you will. Oh well, um, second prize I love a good SWOT analysis, at least that's what my wife says. It helps you get clear on what your agency excels at, where you have room for improvement, what untapped opportunities exist in your market and what competitive threats you need to be aware of.
Speaker 2:
Yeah, and once you have that insight, then you can start to identify the unique combination of strengths and opportunities that set your agency apart. It's like, why make the stuff If you already got the skills? You've already have the thing. So, for example, you specialize in a particular niche like ensuring craft breweries or tech startups.
Speaker 1:
Or maybe you have a proprietary process for identifying coverage gaps and tailoring policies to your client's specific needs. Maybe you're just selling auto insurance, I don't know right. It's something. The key is to zero in what makes you different and what makes you a better choice than others, and this can be on any policy. It can be on a simple auto policy, but you got to extract that stuff.
Speaker 2:
Yeah, and then your next step is to research the target market. You got to know your avatar right. Who are you selling to with your unique value proposition? What are their biggest pain points, what are their challenges, what are the things that they struggle with when they're looking for insurance, and what do they value the most? And these are things that you can definitely ask about.
Speaker 1:
Yeah, you can gather this intel through client surveys, focus groups or just you know, informational informal conversations, or you can go into your CRM pull conversations that your team are having with your clients. The goal is to understand what really matters the most to your ideal client, so you can position your OVPA or UVP in a way that speaks directly to their needs.
Speaker 2:
And once you have that foundation, it's time to craft the actual UVP. And this thing needs to be clear, concise and an articulation of your unique value. What do you bring the specific clients that you serve and the outcome or benefit that they can expect?
Speaker 1:
All right, I'm going to give you a simple formula, a framework to follow. It's very simple, but write this down. Take out the old quill and papyrus. I got it, you got it. All right, here we go. Can I write it on my hand? Yeah, write it on your hand, man, All right. We help target client achieve success Desired outcome through unique offering or approach. That simple. So it's those three variables, right. We help fill in target client achieve fill in desired outcome through fill in unique offering or approach. Can I do one? Yeah, All right. Coach.
Speaker 2:
Can I do one? Yeah, all right. So, for example, we help craft breweries protect their passion and their profits through tailored coverage and risk management designed for the brewing industry.
Speaker 1:
Ooh, I think, I don't even drink. All right, that UVP is clear, it's specific and immediately communicates the value that your agency provides to their target market.
Speaker 2:
Yep. And once you have your UVP nailed down, the final step is to integrate it into every aspect of your agency's marketing, sales and service. It should be front and center on your website, in your client communications, in all the sales conversations. This is what you do.
Speaker 1:
Yeah, and consistency is the key here. Your UVP should be your North Star that guides your agency's messaging and all the interactions. It's what helps you attract the right clients and stand out in a crowded market.
Speaker 2:
Well, absolutely, and when you get that oomph right, the results can be really spectacular. We've seen agencies double, even triple, their growth rate just by getting clear on their unique value and communicating effectively. And get this because now your team is speaking that same language. Right, you're all rowing in the same direction.
Speaker 1:
And it can be simple, like I said, it can be through just an auto policy. Find out what makes you different. If you're going to be good at an auto policy, be the best. Be the doctor of insurance, right? Don't just try to sell an auto policy, you know, like like, get really good at all the extra things, the things that you do differently, so that your whole team can speak differently than all the other agencies that are offering just an auto policy. So you can do this, no matter what. You don't have to be selling just brewery insurance, right, mr Craig? That's true, it's true, but you could, but you, you could. So, if you're ready to take your agency to the next level, it's time to put your uvp or of under a microscope. Use the strategies that we've shared with you today to define and refine your unique value and watch your growth soar.
Speaker 2:
Now I know if you're anything like Jason or I. Thinking about doing this is kind of like going to the dentist it doesn't sound fun, it sounds kind of lame. And I've got to tell you we did it. We actually sat with a group and did this for this business and we've done it with our our agencies too, and it was very, very insightful in what it did and it really did give us that direction. It is that compass, so really really key. And to make it even easier, we put together a quick sheet that you could download right there in the, in the notes for crafting your own UVP. So just click below and grab it.
Speaker 1:
Yeah, it's in the notes for crafting your own UVP, so just click below and grab it. Yeah, it's in the show notes. It's so easy. You make a clicky click and you can grab it. All right, all right, deal deal. All right, that's it for today. Folks, remember, your UVP is your secret weapon for standing out and scaling up and creating freedom for you right? Once your team knows this and this is your North star for your agency, then you don't have to keep repeating the same stuff over and over again. But until next time, this is Jason Feltman, the prospecting pro, and Craig the conversion.