#80 - Why your customers are your best marketers with Amanda Malko, CMO at G2
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Chapters
2:42
How does marketing work at G2?
4:52
Where do marketing ops stand in a marketing team?
6:59
What is customer-led growth?
7:32
Is customer-led growth a new concept?
10:23
Has COVID accelerated the sales cycle?
15:58
What are the challenges that B2B marketers are facing at the moment?
17:30
Is customer growth a key strategy?
18:59
How can marketing teams implement this strategy?
20:34
Tips on encouraging customers to give feedback
23:02
Why is building trust so difficult?
25:34
Is the B2B decision-making process nonemotional?
28:07
How does customer growth feed retention in the long term?
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
#80 - Why your customers are your best marketers with Amanda Malko, CMO at G2
Nov 15, 2021
Season 1
Episode 80
Alex Price/ Amanda Malko
Happy customers are the best way to get new happy customers, according to Amanda Malko, CMO at G2.
On this FINITE Podcast, learn about customer led growth, co-working with your customers and B2B buyer behaviour in 2021.
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