92 | High-impact demand strategy: Changing mindsets for incredible results

When people say learn from best-in-class, this episode is the kind of thing they mean: a demand-gen strategy that pulled 200x ROI, $132m pipeline, and 91% net new leads. These are the astounding results you’re about to hear from ServiceNow’s Nghia Karoll. 

Hot-foot from her ANA Keynote session, she talks us through a comprehensive marketing strategy: building brand awareness, staying in tune with customers at each stage of the buying journey, pinpoint alignment with sales – and ultimately driving revenue.