The Tech Marketing Podcast
120 | Customer-centric marketing: Being distinctive in B2B Tech
July 03, 2024
Twogether
120 | Customer-centric marketing: Being distinctive in B2B Tech
The Tech Marketing Podcast
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The Tech Marketing Podcast
120 | Customer-centric marketing: Being distinctive in B2B Tech
Jul 03, 2024
Twogether
Have a great point of view to add? Send us a text with your thoughts!
How can being meaningfully different establish a brand’s presence in a competitive industry?
This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies of putting the customer at the heart of marketing strategies.
They explore the challenges and triumphs that come with building a brand that truly resonates with its audience. Highlighted in this episode are:
They explore the challenges and triumphs that come with building a brand that truly resonates with its audience. Highlighted in this episode are:
- 'Content influenced revenue' and how Sage measures the impact of content on sales.
- How to distinguish your brand through your content strategy
- Consistent customer-centric storytelling to enhance emotional resonance.
Listen now, wherever you get your podcasts!
Have a great point of view to add? Send us a text with your thoughts!
How can being meaningfully different establish a brand’s presence in a competitive industry?
This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies of putting the customer at the heart of marketing strategies.
They explore the challenges and triumphs that come with building a brand that truly resonates with its audience. Highlighted in this episode are:
They explore the challenges and triumphs that come with building a brand that truly resonates with its audience. Highlighted in this episode are:
- 'Content influenced revenue' and how Sage measures the impact of content on sales.
- How to distinguish your brand through your content strategy
- Consistent customer-centric storytelling to enhance emotional resonance.
Listen now, wherever you get your podcasts!