46 | Brave ideas: experimentation and risk-taking in B2B marketing
The Tech Marketing Podcast
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The Tech Marketing Podcast
46 | Brave ideas: experimentation and risk-taking in B2B marketing
Dec 23, 2021
Twogether

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In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.