Jeffrey Lash, Production Design Manager in Under Armour’s Global Brand Creative department, discusses how they use Idealliance G7 and GRACoL to set standards and guidelines for proper color management during the creation of marketing campaigns. Jeffrey works with internal teams and external agency partners developing assets, as well as assisting how campaigns are distributed and executed by regional teams and retailers - both online and in retail stores.
Guest: Jeffrey Lash, Production Design Manager, Under Armour.
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