Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Heidi Hackemer - Soul Replenishment and More
Heidi has been a copywriter, a planner and a business owner. She has done her time in places like FCB and BBH.
She has worked as a planner in London and New York and most recently was with the Zuckerberg Chan Foundation in the Bay Area.
Prior to her trip to The Bay, she established Wolf & Wilhelmine - a brand strategy firm with a unique perspective on business culture and strategy.
In this conversation we talk about her career trajectory, the impact of working with Obama and where she sees her future headed.
This interview was conducted before she launched her new venture- So We Hunt - which is designed to help people lead braver lives.