Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Peter Semple- CMO- Depop
This latest episode of Inspiring Futures features an interview with the CMO of Depop.
Depop is one of the most interesting brands in the fashion space since it's all about reselling and ultimately about transforming the way we shop for fashion.
Peter has a fascinating background with experience on the agency side with both Anomaly(where he worked on the Converse brand) and VCCP and client side at Google in Creative Lab.
In a wide-ranging conversation we talk about his early experience as a writer and how that's core to his work today, building a cohesive brand, the importance of culture for brands, how community needs to be balanced by the brand and some of the challenges of growing the brand beyond its core.