Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Craig Mawdsley and Bridget Angear
Craig Mawdsley and Bridget Angear are two of the biggest names globally in the world of Account Planning.
They have not only won every significant strategy award going- including multiple IPA Effectiveness Awards, but their day job was to co-managing the Planning Department at AMV-BBDO in London.
Interestingly, I learned that Craig majored in business and Bridget in economics- which is an interesting combo for a planning team at a creative shop, but clearly a nice advantage being able to speak the same language as their clients.
Just over a week ago, they left their full-time positions at AMV to start the Craig&Bridget Consultancy.
Our conversation was a little all over the place, but it the randomness allowed us to cover a wide range of topics including- the changing demands on strategy, the core skills that strategists need, the challenges brands face, data, and storytelling through to the future of business and life Post-Covid.