Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
What is strategy for design?- Paul Collins- Elmwood
Design is tough to understand and that makes design strategy even tougher. In this episode, Paul Collins the Strategy Director of Elmwood does a brilliant job of explaining how strategy works in a design agency. What is there to do? How it inspires and how it works with clients. We also talk about boundaries, like- where design ends and advertising begins. Elmwood and Paul have a lot of interesting experiences especially with the Tecate beer brand which we discuss in some detail.