#32 - Real Identity: Knowledge Builds Trust Artwork

Real Talk about Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.

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Real Talk about Marketing

#32 - Real Identity: Knowledge Builds Trust

April 12, 2022 • Acxiom • Season 3 • Episode 5

Identity and privacy are tied together to drive value for brands and consumers. Acxiom’s Beth-Anne Bygum, Chief Security and Compliance Officer, joins the podcast to discuss the growing need for cybersecurity and how it enables brands and consumers to connect in a protected ecosystem.

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Kyle Hollaway | Senior Vice President, Head of Global Identity, Acxiom

Host

Dustin Raney | Identity Evangelist & Senior Director, Industry Strategy, Acxiom

Co-host