Real Talk about Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Real Talk about Marketing
#35 - Real Identity: Delivering Value in the Auto-Buying Process
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Acxiom
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Season 3
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Episode 8
Whether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliver relationship-building value in today’s auto buying process.
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