Real Talk about Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Real Talk about Marketing
#34 - Real Identity: Now Streaming: The Evolution of CTV
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Acxiom with Ziggy Zografakis from Roku
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Season 3
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Episode 7
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Dive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic. You will hear how first-party data and identity work to not only protect the customer relationship but to deliver the best experience possible.
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