#38 - Real Identity: 5 Ways Retailers Can Make the Holiday Season Jingle Artwork

Real Talk about Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.

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Real Talk about Marketing

#38 - Real Identity: 5 Ways Retailers Can Make the Holiday Season Jingle

October 18, 2022 • Acxiom • Season 3 • Episode 11

Retailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond.

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Kyle Hollaway | Senior Vice President, Head of Global Identity, Acxiom

Host

Dustin Raney | Identity Evangelist & Senior Director, Industry Strategy, Acxiom

Co-host