The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand.
Featured Guest:
Arun Kumar
Chief Data & Marketing Technology Officer, IPG
Show Notes:
Cannes Podcast: IPG’s Data Chief Arun Kumar Wishes a Hippocratic Oath Existed for Marketers
Article: Why Advertising Needs to Get Personalised
Video: How to Win Brand Loyalty Amidst a Torrent of Noise
Change is the Only Constant in Life - the Greek philosopher Heraclitus
Learn More about Real Identity
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity’s role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand.
Featured Guest:
Arun Kumar
Chief Data & Marketing Technology Officer, IPG
Show Notes:
Cannes Podcast: IPG’s Data Chief Arun Kumar Wishes a Hippocratic Oath Existed for Marketers
Article: Why Advertising Needs to Get Personalised
Video: How to Win Brand Loyalty Amidst a Torrent of Noise
Change is the Only Constant in Life - the Greek philosopher Heraclitus
Learn More about Real Identity
Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.