Real Talk about Real Marketing

#47 - The Cliffhanger for Adtech—Consent, Engage and Measure

January 09, 2024 Acxiom Season 5 Episode 1
#47 - The Cliffhanger for Adtech—Consent, Engage and Measure
Real Talk about Real Marketing
More Info
Real Talk about Real Marketing
#47 - The Cliffhanger for Adtech—Consent, Engage and Measure
Jan 09, 2024 Season 5 Episode 1
Acxiom

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.

Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Show Notes

Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.

Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.