Real Talk about Real Marketing

#49 - Will Gardens Grow Their Walls Even Higher?

March 12, 2024 Acxiom with guest Gabe Richman of TheTradeDesk Season 5 Episode 3
#49 - Will Gardens Grow Their Walls Even Higher?
Real Talk about Real Marketing
More Info
Real Talk about Real Marketing
#49 - Will Gardens Grow Their Walls Even Higher?
Mar 12, 2024 Season 5 Episode 3
Acxiom with guest Gabe Richman of TheTradeDesk

Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.

LinkedIn profile: linkedin.com/in/gaberichman/

Twitter: twitter.com/TheTradeDesk

Company website: thetradedesk.com

Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.

Show Notes

Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.

LinkedIn profile: linkedin.com/in/gaberichman/

Twitter: twitter.com/TheTradeDesk

Company website: thetradedesk.com

Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.