Real Talk about Real Marketing

#50 - Diving into Composable CDPs

April 02, 2024 Acxiom Season 5 Episode 4
#50 - Diving into Composable CDPs
Real Talk about Real Marketing
More Info
Real Talk about Real Marketing
#50 - Diving into Composable CDPs
Apr 02, 2024 Season 5 Episode 4
Acxiom

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.

LinkedIn profile: linkedin.com/in/zacharyvandoren

Company website: thetradedesk.com

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Show Notes

Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.

LinkedIn profile: linkedin.com/in/zacharyvandoren

Company website: thetradedesk.com

Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.