Real Talk about Marketing
An Acxiom podcast where we discuss marketing made better, bringing you real challenges and emerging trends marketers face today.
Real Talk about Marketing
#54 - Email in the Interconnected Ecosystem
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Acxiom
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Season 5
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Episode 9
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The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent’s current business.
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EMAIL - WHAT’S OLD IS NEW AGAIN
ACCOUNTING FOR COOKIE LOSS
INTEROPERABLE IDENTIFIERS
HIDE MY EMAIL FEATURE
FUTURE OF IP ADDRESSES
HOW REALISTIC IS A NATIONAL PRIVACY LAW?
HOW WILL AI IMPACT LIVEINTENT’S BUSINESS?
KEY MERGERS & CONSOLIDATIONS
DARK KNIGHT WRAP UP
