Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs
Profit Reimagined Inc., a certified B Corp, brings you Her CEO Journey: The Business Finance Podcast for Mission-Driven Women Entrepreneurs.
In this podcast, we openly talk about the financial and business challenges women face on their journey to success.
My guests and I share the real stories—disappointments, lessons learned, big wins, and everything in between—as they’ve scaled their businesses from six to nine figures.
Together, we explore the money side of their businesses, giving you the insights you’ve always wanted but didn’t know where to ask.
As women founders, understanding where your business stands financially is key to making confident decisions that shape the future of your business and the life you want to lead.
Join us for these insightful conversations, and get the financial clarity you need to grow your business with confidence.
Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs
How to Build a Pipeline of Clients Through Referrals and Scaling Through Collaboration - The Journey of Wendy Buchanan (Financial Confidence)
Honored as the Trailblazing Entrepreneur for Women in Canadian Optical, Wendy Buchanan is the founder and creative force behind Perceptions Eyewear Inc.; a mobile eyewear boutique™.
She is a Licensed Optician and Image Consultant. In 1997, Wendy combined her passion for people and her love of the image world with her experienced optical training to launch a fun, personalized, one-of-a-kind eyewear styling service in Toronto, Canada.
When you start a business that requires inventories of your product, you must be extra strategic on how you spend your money. Your ability to manage inventory is the key to your cash flow success.
In this episode, Wendy shared:
1. How to successfully build a pipeline of clients through referrals and repeat clients over 2 decades
2. What does scaling up through collaboration without managing any employee mean
3. What happened when she realized going bigger is not always the best choice
4. How did she manage her profitability and cash flow while she has to carry inventories of hundreds of eyewear
Connect with Wendy:
- Website
- YouTube