Unifying Multi-College Communication Efforts for Community Impact with Cañada College, College of San Mateo, and Skyline College Artwork

Community College Marketing Master Class

Marketing for community colleges is tough! But after 25 years of working solely with two-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join the Interact team as we discuss and share actionable, time-tested strategies on topics directly related to community college marketing, such as branding, leadership, career education, public relations, graphic design, enrollment pipelines, targeted campaigns, media buying, demographic research, student media preferences, social media, viral videos, and more! If you’re looking for expert insights from industry experts, you’ve come to the right place.

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Community College Marketing Master Class

Unifying Multi-College Communication Efforts for Community Impact with Cañada College, College of San Mateo, and Skyline College

June 20, 2023 • Interact Communications

From COVID crisis communications to sharing Facebook logins to campaigns for free college, there is nothing we can't do as a team and the San Mateo Community College District colleges show us how it's done on this episode of the Community College Marketing Masterclass.

This episode was recorded in Universal City, CA at the April 2022 CCPRO conference and features:

Megan Rodriguez Antone, Cañada College Director of Community Relations and Marketing
Dave Mclain, College of San Mateo Director of Community Relations & Marketing
Cherie Colin, Skyline College Director of Community Relations and Marketing

4:00 - Introduction of Guests from San Mateo Community College District

6:05 - The Origin Story of SMCCD’s Collaboration

11:00 - Coordinating Resources and Capacity … even by sharing Facebook Admin Access

12:40 - Meeting Cadence for Staying in Sync and Leaning into Action

14:56 - Added Bonus: Personal Professional Development

16:08 - Implementing Campaigns Under a District Umbrella

21:00 - Chancellor and President Input and Involvement

24:00 - Collaboration within College Teams

26:45 - Advocacy and Confidence in group collaboration through continued success

30:43 - Round Robin: What is it like working at a community college?