Business Her Way
Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.
Business Her Way
#26: False Metrics & The Ego
False metrics is a hot topic and for good reason: with Instagram’s most recent announcement that they’re removing the ability to see a picture’s ‘likes’, account owners and influencers everywhere are scrambling to adjust their digital strategies.
Today, we’re going to unpack what makes false metrics so attractive, what your Ego has to do with what you measure, and finally, we’ll start asking the question that needs to be asked: what should I really be focusing on in my business?
Related Articles Mentioned in Today's Episode
- Seth Godin's Minimum Viable Audience https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/
- Your Brain on Social Media https://now.northropgrumman.com/this-is-your-brain-on-instagram-effects-of-social-media-on-the-brain/
- Dopamine & Your Smart Phone http://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!