The medium is not the message: Making your content stand out in a crowded digital signage landscape

In a world of "screen fatigue," it can be hard to make your digital signage stand out from the crowd. With so many competing messages, how can you grab your audience's attention and make your message stick?

Meghan Athavale, CEO at Lumo Play, joined Digital Signage Today editor Daniel Brown for a vivid discussion on how to overcome the challenge, including content development strategies, insights for live events and venues, and how to select the right tools for your digital signage project.