The Pursuit Of Relevance
Ep #2: How To Use Buyer Personas To Attract and Persuade Customers
Aug 18, 2015
Darren DeMatas
Do you know who your customers are?
Developing persuasive messages and building buyer loyalty boils down to knowing your customer. By segmenting your audience into the most definable person, you’ll be able to create relevant messages, appeal to their self-interest and motivate them to take action.