The Pursuit Of Relevance
A podcast to help ecommerce entrepreneurs make their business relevant to search engines and people.
The Pursuit Of Relevance
Ep #3: How To Create an Effective Ecommerce Content Marketing Strategy
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Darren
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Content marketing for ecommerce is much bigger than product descriptions and un-engaging blog posts. Your content should attract customers at every point during the buying process. It should also help you establish a long term relationship with your best customers.