The Pursuit Of Relevance
A podcast to help ecommerce entrepreneurs make their business relevant to search engines and people.
The Pursuit Of Relevance
Ep #8: How To Increase Ecommerce Sales with Targeted Emails
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Darren DeMatas
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Email marketing is one of the key drivers of ecommerce sales. But many businesses get it wrong. An effective ecommerce email marketing strategy aims at creating a relevant experience through the entire customer lifecycle.