TikTok has taken over the bookish world | Fictional Fates

Creator: Behind the Influence is back for 2024, and our first guest of the year is the incredible Joel Rochester, also known as Fictional Fates. 

Joel’s primary platform is YouTube, where he has 112k subscribers, but he’s also built a loyal following across Instagram, TikTok, and Discord where his followers go to enjoy in-depth book reviews, bookish trends, and a sprinkle of lifestyle content too. 

Our Strategy Director, Pete Bamforth, took the hosting hot seat for the first time to dive deeper into what inspires Joel’s content, and what being a content creator means to him. 

In this episode, Joel speaks about the balance between creating content his audience loves and content that will attract viral attention, empowering the LGBTQ+ community and people of color in the bookish community, and lets brands know how to get the most out of influencer partnerships by embracing creative freedom. 

Subscribe to Joel: https://www.youtube.com/@fictionalfates 
Follow on TikTok: https://www.tiktok.com/@fictionalfates?lang=en 
Follow on Instagram: https://www.instagram.com/fictionalfates/ 

Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/