Home Care Marketing & Sales Mastery by Approved Senior Network®
Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com
Home Care Marketing & Sales Mastery by Approved Senior Network®
Home Care Marketing: Dealing with Rejection in Home Care Sales
What if you could transform your home care marketing strategies and build stronger relationships with referral sources all at once? This episode features home care industry veterans Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven, who bring decades of expertise to the table. Listen as they share practical tips on everything from muting lines during meetings for better engagement to leveraging CRM tools for deeper connections with referral sources. Discover how Valerie’s insights into online marketing and the Kollab app can elevate your efforts in reaching both clients and partners.
Imagine overcoming client resistance with ease, especially when elderly patients are hesitant about home care services. Our hosts delve into empathetic strategies that acknowledge client feelings and suggest trial periods to ease their apprehension. Through heartfelt anecdotes, they illustrate the importance of empathy, patience, and clear communication in ensuring client satisfaction and cultivating lasting professional relationships. You’ll also learn creative, cost-effective marketing strategies tailored for special occasions like Physical Therapy Month and National Apple Day, featuring memorable leave-behinds that make your services stand out.
Finally, get inspired by our discussions on educating care facilities and building relationships with skilled nursing facilities. From hosting lunch and learns to introducing the "Leave Behind Legends" program, we cover innovative strategies to foster engagement and maintain visibility. Hear about successful outreach initiatives for Fall Prevention Month and National Assisted Living Week, and take away actionable tips to connect with healthcare professionals and caregivers. With stories of strong caregiver-client bonds and the transformative power of effective caregiving, this episode is a must-listen for anyone dedicated to making a positive impact in the home care industry.
Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
welcome to friday, okay, uh. Well, we ask that you mute your line, uh, so that we don't hear your mcdonald's drive-thru order. Share your stories, experiences and tips. We want you to share. We want you to ask questions. We want you to be a part of this group and make recommendations. What is it that you want us to talk about? Tell us what you want to know. Is there something we haven't covered? If you go back and look at all the replays, I'm sure you will find that we've covered a lot. But if there's something you want us to cover, that's great.
Speaker 3:Who wants to introduce? I guess I'll start. I'm Dawn Fiella. I have been in home care for close to 20 years. I've been in sales marketing operations manager. I love home care. I'm very passionate about it, about keeping people at home, letting them age in place. I love what all of you are doing all day and that I get to still be a part of it. I probably my favorite part of home care was growing private pay side of the business Just fun and challenging for me. So we're using a lot of those tips in our sales training classes and here in Mastery Circle as well. So welcome. We're really, really happy you're here today.
Speaker 2:Yes, hi, I'm Lisa Marcele. I too come from home care and I've wore all of the hats known to home care, because you can never stay in your own lane, and I just love the fact that I'm here with you guys and I get to be kind of like Dawn said, I just get to be a part of your journey and give you some of my experiences and all of that jazz. So thanks for letting me be a part of your world and I will hand it over to you, ok.
Speaker 4:Hi everybody. I'm Annette Sidler and I've been in the home care business over 20 years, aging myself here. I worked for a CCRC for over 13 years and for almost eight years at a companion agency as a community liaison. So you know I really enjoy those of you that are in our training classes, that you know we teach you all our tips and tricks and really happy you're here. We have a. We have a great program today, so welcome.
Speaker 1:Really happy you're here. We have a great program today, so welcome. Okay, I'm Valerie Van Boeven. I'm the old goat and I've been around the Proof Senior Network as the co-owner since 2008. So 16, almost 17 years, or maybe, I don't know wherever we are, my kids 17, so that would be 16. Um, and I am all about the online marketing and that's my forte. But these ladies are all about the in-person sales and they are the experts here. So when we talk about online marketing, I'm all yours, but these ladies know everything there is to know about sales. So that's it, okay, all right. Oh, how to watch the meetings you missed? Keep going, okay.
Speaker 1:So from your desktop, you can go to homecaresalesforumcom. It's very active. I've been putting lots of videos in there lately short videos about how to use videos in your home care marketing. It's like a little series we've done. But go to homecaresalesformcom, enter your email address and whatever was sent to you as a password or use the forgot your password feature. That's from the desktop. You also have the Colab app. I'm not sure if that part's in here, but once you get to the desktop version of this, you want to go to learning and if you're on your phone, the learning tab that you're seeing my arrow pointing at is at the bottom of your screen. So click on learning and then you'll see 2024 asn continued Mastery Circle, and click on that and you get to see all the videos since January. And if you scroll down which you can't hear because it's a screenshot, but you'll see everything up to our August 9th and then, soon after this one that goes, it gets edited we'll have the August 23rd in there. You can rewatch any of those videos.
Speaker 3:So that's that, and I do want to say something about the forum. If you guys are not in the forum yet or you don't go in and check it out through the call on app, you're really, really missing out. Valerie has put eight videos, I think, now, talking about different topics, as if you're the home care owner and you're talking to your clients, and it doesn't have to be fabulous and beautiful and perfect. And I love that she says that, because for me, if I were a business owner, I'd be like honey, I'm not gonna do a video, are you crazy? But she makes it's just so easy and she's giving you the words. You just watch her quick video. It's very quick and very fast, but they're in the collab app in the forum.
Speaker 3:So if you guys aren't in the forum, you're missing out on a lot of great stuff. There's advice in there, there are people's leave behinds that they've done. There's people saying I did this and it worked and I tweaked it a little bit maybe, so you got to get in there and check it out. Really. And, valerie, do you have anything to say about the videos? I just think they're fabulous.
Speaker 1:Yeah, well, I would like to say the Colab app that we keep talking about. That probably some of you, if you weren't here last time, you have no idea what we're talking about. It's spelled with a K, so it's K-O-L-L-A-B. Now, last week or last, not last week. Last time, on August 9th, we went over what the CoLab app is and, ladies, I would recommend taking those slides and put them in here so that you can just show people what that looks like. You don't have to do all the slides, but at least where they're located and maybe the links that I put in that last presentation, so that when people watch this as a replay or download these slides, they can go to that CoLab app, k-o-l-l-a-b. Colab by Lead Connector, and it's the same login information as you would use to go to the home care sales form on your desktop, so you can get to it on your phone or your desktop.
Speaker 1:But, yeah, so the videos. Actually, I have one more I'm going to post today, maybe two, but I did it on my couch. Yesterday I was waiting to go somewhere and I was sitting there waiting for someone else to get ready, and so I just did it sitting on my couch. So I tried to do. You know different things. Like some of them are scripted with um, I'm watching, uh, the the words on my screen and I'm looking at the screen. I show you how to do that. And then some of them are just kind of off the cuff so they may not be exactly what you would say, but I'm trying to show you that if you give it a little thought, you can make these pretty easy. So that's that.
Speaker 2:All those are in the support form. Very cool. You've got some fans in the chat too, loving the videos.
Speaker 4:Yeah, she's a natural Okay, everybody. So our agenda is fear of rejection when marketing. We just felt this was an important topic because we all face this what to do when it happens. We have some scenarios with different referral types that we're going to review how to take care of your mind, body and spirit. We'll have an open floor for questions and we're going to go over September and October leave-behinds Okay.
Speaker 4:So rejection is a common part of sales and marketing. We know it. You know we walk in places. We get rejected. Nobody wants to talk to us. We say this all the time.
Speaker 4:Do not take it personally. You know rejection is it's not personal, so try not to let it negatively affect you. You know it's not you. You need to build trust with the people you're connecting with. They don't know what they don't know. You're going to need to create relationships, consistency, educate the referrals you know the referral source on ways you can help them. You know it's important to acknowledge and expect the rejection. Acknowledging and expecting the rejection, you know that's a powerful tool for overcoming your fear. It's important, it's an important part to recognize and accept that it's part of the process. You know even the best salespeople, they don't close every deal they don't you know. So it's important to expect that you're not going to get. Not every referral is going to come into a sale, so it's important just to make sure it's not personal. Don't get upset, you just move on. Move on to the next one.
Speaker 3:I think, annette, I think the acknowledging and expecting it to happen, that was really hard for me. If I could sit here and be totally honest and I got to a place where it was like, oh, I didn't get rejected, they listened to me, they wanted to hear more, they want me to come back. Oh my gosh, you know, so I it is going to be, it's going to happen. Like it's just, if you expect it and then it doesn't happen, it's just easier, right? Not taking it Right.
Speaker 3:I do think it's human nature to take it personally. Oh man, I sounded like an idiot. No wonder she didn't want to talk to me. You know, I don't ever want to show my face in there again. I can't believe. I said that. Whatever it is, you know, when you get that rejection, you go in your car and you're just what did I do? What did I say? How did I say it? What? Oh my gosh, I'm never going back in there again and, of course, that's not an option. So I think these are great. Annette did this whole thing. But I think, like not taking it personally and just expecting that it's going to happen is so important, annette, I'm so glad you brought that up.
Speaker 2:Definitely.
Speaker 4:Yes, because I mean, it's really something that you have to really get used to as a salesperson. You know, if you're new at it, you just really can't let it bother you, and I think the more and more you're out there you realize it's not you.
Speaker 3:It's okay, don't get discouraged, you're going to get the next sale, and people aren't usually mean in this industry either. It's not, they're not going to get out of my office, it's not like that. Get out of my office, it's not like that. So that's. That helps too. The people that you are out marketing to tend to be hard people you know and, and so if you meet them there, that that also helps.
Speaker 4:Sorry for interrupting, I just wanted to say no no, dawn and Lisa are going to be chiming in, because we all experience these things so great. You know, improve your mindset. Consider what your thoughts are when you're experiencing rejection. You know, try to afford feeling like you're a failure. You're defeated because you're not. You know, just stay positive. You know, practice empathy. Empathies could help you understand. You know your client's perspectives. You know which can help you stay motivated and build stronger relationships.
Speaker 4:You know, don't, like I said, don't let one rejection stop you from pursuing your sales goals. You know, don't, like I said, don't let one rejection stop you from pursuing your sales goals. You know you could. You can move on to seeking new prospects. Don't stop. Lisa has always said this and I believe it. If you are feeling beat up, one day go to a place where someone loves you. They'll show you some love, refill your soul with happiness and then get out and hustle again. Go to that referral source that you know they're going to talk to you. You know they're going to give you some referrals, right, lisa?
Speaker 3:Yes, yes, that's so funny that you said that too, lisa, because my marketing people, when I would be training them, they'd be like oh, did I get beat up? It was bad, dawn. I don't know if you're going to have to come with me next time Like it was bad, and I'll say go to senior center, you know, go somewhere where they're doing a bunch of activities. Go, go, fill up your cup. Like go somewhere else and leave the projection behind you. You do have to like literally wipe it off. Like you literally like cause they can see it the next place you go it's so strange I would walk into the next place. I'm like are you okay? You seem a little off today and they could see it, they could feel it. So you literally have to wipe it off. You've got to change your whole mindset, like this says improve your mind, and if it means you need to go see one of your besties, one of the besties living or senior center to fill up that cup.
Speaker 3:Do it because you have to be confident they are going to feel it when you walk into the next place. Unfortunately, it's just the way it works. So true, yep, very true, lisa. Where did you used to go to fill your cup?
Speaker 2:you know what a couple different places. But I actually had a kind of like a ccrc that I would just kind of butterfly all over the place and I really loved, loved that place. It was actually in a sun city and it was the greatest place I got.
Speaker 3:Huh, which one was it Grand view? Okay, yeah. Yeah, I had a great relationship with the people there too.
Speaker 2:Oh man, they were just great. They would take me up on the floor and just I just had such a great time and, and no matter where I was you know any parts where, whether I was in the independent side or any anywhere the memory I always have fun and they always made me feel good, they always gave me good referrals and yeah, they were, and also it's really hard sometimes to like get your mindset.
Speaker 3:I got to go out there and hit the ground. You know it's Monday. I'm not feeling it today, like I am just not feeling it. I don't want to be a cheerleader today, I don't want to smile. So sometimes it's good to start at a place like that for the week, because it gets you in your right mindset too, cause you know they're going to be happy and positive and thrilled to see you, rather than starting the week with a hard place. That's also a good, maybe a good tip too the week with a hard place.
Speaker 4:That's also a good, maybe a good tip too. Yeah, so I worked, as I said, for 13 years at a senior CCRC. That was the place that I went to because I knew everybody, they knew me, they would refer to me, and it's just. Every time I went there I felt good, I had a lot of clients, so you all have to have a place like that.
Speaker 3:And sometimes I would go visit one of our clients, yeah 24, that I signed up, that I had a great relationship with. Sometimes you need to put yourself back in the why am I?
Speaker 3:doing this again. What is the whole point of this? Again, what, what you know. You got to reconnect, which is why I've always had my marketers sign clients, because I want them to always remember this is what you're doing. You may be out all day getting referrals and all of that, but this is why you got to keep your heart connected to those clients. So, a bad day, too, I'd go sit with one of my 24s for bring her, bring her some flowers or bring her something and just have some time with her, so I could reconnect with the whole purpose of why I'm doing any of this. That also helps too. I don't know if you guys used to do that, but that always helps me also Because it makes us realize go ahead, Lisa.
Speaker 2:I'll just say client care was actually my probably my favorite by the time that I left home care. Just I loved being with the clients and, you know, taking out, even taking them out sometimes, and I really, I really loved that piece of it, yeah.
Speaker 3:We had somebody that we would rotate driving through McDonald's to get an ice cream cone. It was her thing, like she liked to go every three or four days and sometimes I'd be I'll take her, like I would love to take her, just enjoy that time, so that's that's sweet, and that's what it's all about, right there.
Speaker 4:Yep, it helps you remember. You know this is what you're doing. You're you're helping these people age in place at home, so that makes you feel so good. So you know, don't be afraid to ask questions. You know, maybe you can. You know why are you being rejected, why don't they need your services. You know whether it's it can be circumstances beyond your control or something maybe that you could have improved. You know these are lessons you can learn to apply for the future. Be persistent. Just because somebody you know wouldn't talk to you, or you know you couldn't get through the gatekeeper, or you know, go back, don't give up. Give yourself a couple more tries to connect with the person. Just don't give up.
Speaker 2:I like to also add to that. A lot of the times those people switch, there's somebody else.
Speaker 3:The best thing in the world, world if you don't have the connection. If you have a connection, it stinks, but if you don't, it's like thank god, she's gone, I got a shot right. That does. That does definitely help. And I would say I don't know, annette and Lisa, if we had to give these guys a clue, how many times would you go back before you would get past that gate? I'm going to say five. I would go five, five, six times, five, six, seven, yeah, so don't give up, and that's right, pleasantly persistent, pleasantly persistent, I have to tell you.
Speaker 4:You know, some of my really good referral partners that I had in my back pocket. I might have taken me about four or five months to really get in there and really get connected. Oh, to really like take.
Speaker 3:I'm just saying get past the gatekeeper not the right person, but to start getting referrals could take a while, absolutely.
Speaker 4:So very normal. You know, like you know, evaluate your context for rejection. You're not being rejected. The idea of having another thing to think about, a new thing to learn, you're adding. You know, add something to their plate. You know, maybe you can ask you know who's a good person to speak with. You know why is this person refusing to speak to you? You know why do they not need your services? And the biggest thing is educating. They don't know what they don't know. So many places you go in they don't know we don't need you. Oh, yes, you do. So you have to educate them on your services and how you can be helpful to them. It's a very important thing.
Speaker 3:Annette. One thing I wanted to add too is I've had a couple of people ask me recently, you know, am I soliciting Because the building they'll have like a sign, no solicitor, am I soliciting Like I don't want to get in trouble? You are not soliciting, you're providing a service that the people in that building need. A solicitor is someone who wants to sell you a copy or machine or ink or something, like you have a service that the seniors need and so it is not soliciting. And if they say, I have all these home care companies I'm already using, I don't need to talk to another one, that means you need to differentiate yourself. Why? Why do they need to talk to you? Because you're different. Why are you different? You need to figure that out. That's how you get past the gate. It's a piece of it. How do you get past that gatekeeper? Is you have to be different than the other 10, 15 home care agencies they're speaking with, but you are not? So I just wanted to put that because people keep asking that question.
Speaker 2:Right, thanks, dawn. Valerie said you're you're an educator, which basically, that's what exactly.
Speaker 4:So you know one thing, like we've said from the beginning, and this is you know we teach this in our sales training you know you really need to connect with your referral sources. Um, so important to you. Know, take notes, enter all the information in your CRM. You know you need to start off where you left off last time. You know maybe last time you were talking about a mutual client or your son's baseball game or some networking event that you were together. They're going to. You know that's going to make them think, wow, she remembered me, she remembered we were talking about that. I actually had a social worker tell me that she really enjoyed that. Every time I came back to her that we left off where we started.
Speaker 4:It's nice to make a connection and let them know that you're listening to them. They do like to hear about their clients that you've taken on. You're establishing the relationship. It's going to help them remember you, help them to trust you. It's going to show that you care enough to remember you know what was going on the last time you spoke. So the more you can, you know, establish a relationship with these referral sources, the less you're going to get rejected and like Dawn said, it could take five times.
Speaker 3:And at the other side of that is when they tell you about the softball game, like Annette said, you're establishing trust and you're reconnecting, every time in the same place. But when you come in and say, hey, how did that game go? They think I told her about the softball game. We must be besties. If I shared that with her, we're past the point of my relationship with other people. So that's why the notes are important too. It's not just let's leave off where we were, start up where we were. I think that's really good, but it's also if I told her about that softball game. This is a friend like this is somebody I shared my personal something with, so I think it gets it to another level too.
Speaker 4:So those notes are going to be super important, yeah, and it's not like you're trying to gain lots of friends, but I have to say, in the when I was for eight years, I actually made some good friends that were my referral sources and social workers that I still talk to today. That was the, you know, that was the relationship we ended up making together and I just think it's so important because they you know, they learn, you know that they can trust you and you know what kind of person you are. So, absolutely so. We're going to talk about some scenarios. You know, when you're rejected in home care marketing, lisa and Don are going to chime in too. We all talked about these together.
Speaker 4:So this is a really this is a big one. You know you're you're going to an assessment and I'm sure this has happened to all of you and the patient is no way. They might not let you in the door. Their kids are their kids, want to sign them up, they need the help. But I'm not taking your services, absolutely not. I mean, this happens. You could be, you could be sitting there for an hour and just you haven't gotten anywhere. So you know it's important to acknowledge their feelings about having somebody in the home, reassure them that many people feel the same way at first but appreciate the help after they're trying. Let them know that you understand how they're feeling. Of course you've never had a stranger in your home, but you've just. You know you just came back from rehab or the hospital. It's going to help you.
Speaker 4:This worked for me. Often. I would compromise with them and I would say you know, I know your family wants you to have somebody in here, for however long. Why don't we just I know you're not happy about this, but why don't you try this out for a week or two weeks or how many days? Let's just try this out. I have a perfect caregiver for you and then we'll reevaluate. I'll talk to you next week and we'll see how it goes and maybe you know, then we can see if you want to continue. That worked for me.
Speaker 4:Sometimes I don't know, dawn or Lisa, if that worked for you. And then once they saw and met the caregiver and everything went well, it was okay. And of course sometimes it didn't work out. There is a time where they're just still refusing it, but that's a way of kind of just keeping it a little more open-ended. Little more open-ended because I think they feel like they're. They can't live independently anymore. They have to have somebody come and help at home. You know they don't want that. They want to go back to their, to their baseline Did you have the same experience, dawn?
Speaker 3:I did so. Acknowledging their feelings and letting them know like they're not the only one that has ever felt this way is a huge I mean that that really everyone just kind of goes when you're sitting in the room. It's like this happens all the time. Most people don't want somebody in their home. The other thing I mean is, you know, maybe asking a few questions why don't you want to do this? What you know, and I've had seniors say to me I know this is just the next step they're going to make me move.
Speaker 3:This is, this is like the in-between. They're going to let you know I'm going to let a caregiver in here before I know I'm going to be moved into assisted living and then that's a great like. Absolutely that's not. This is going to keep you from moving to assisted living. If you can make this work, if we can make this work, you get to stay home. You don't have to move. So you're actually. It's actually the exact opposite of what you're saying, and it's actually the exact opposite of what you're saying. And then the adult children will jump. That's right, mom, that's right. We don't want you to move. That's why we got to give this a shot so you don't have to move. And so then it becomes the home care is actually saving them. That's kind of how I've. That's how it's worked for me.
Speaker 2:Lisa, yeah, definitely, I think it is about you know they don't know what they don't know, and so when you're in that assessment and you do get to meet with them and talk with them, you're telling them, you're letting them know that you know what is that fear and you don't need to worry about that, because that's not the goal here. The goal is to keep you home, independent, safe, doing all the stuff that you are, just with some someone here by your side, and I think that's a huge thing. And sometimes I've even had to pretend not pretend, I wouldn't say pretend, but pretend I was like the daughter's friend and I'm just here to you know, chit, chat and make sure that you're good and maybe get you a little extra something to you know, help you, help you with your days. I, I know a lady, you know what I mean. So it just depends and I think that's part of the conversation beforehand too with the, with the family, the family. But yeah, we've done it all.
Speaker 3:I'm sure I want to write a book, I think, finding out as much as you can about that senior. You should always do that anyway. But in these situations especially like what, what did they do? Were they a school teacher? Were they a pilot? Right? Absolutely, you know, and and, try, and maybe the caregiver doesn't have the exact same background obviously probably not but make sure the caregiver has some talking points so that when they do come in there, you know there's some kind of chemistry going on, because the caregiver is prepared. Ask him about his family. He, you know, he flew in the World War II, like whatever it is. Like I met the person who started commercial airlines. Like I met him. Like these seniors have so much to offer. They're fascinating, fascinating people. So, um, you know, find out something so that the caregiver has some talking points, because that is going to help it be successful too.
Speaker 2:Yeah, I actually met a person that has a glacier named after them oh my god, very cool.
Speaker 4:I know, yeah, that is the coolest thing ever um, I was going to say when Lisa said I, I was pretending I was daughter. We used to call that a therapeutic lie. And you know, when somebody has dementia or Alzheimer's, just we would say you're not really lying.
Speaker 4:I'm your. You know, sometimes you would have to pretend I'm good friends with your daughter or your son, or that was a way to get in. So it was just trying, you know, just make it a little easier on them accepting that. Yeah. So, independent living scenarios Lisa created this one because she had dealt with this. We were. You know you stop in. You talk to the marketer, we don't need your services. We have a home care agency here we use. You know we don't need you.
Speaker 4:You ask questions about the home care agency they use. I mean, you know, oftentimes they may have a home care agency right on their campus or they just have a preferred home care company. That they're using it doesn't mean, you know, maybe they do just refer to them, but it doesn't mean that you can't break in. You know, ask questions, ask questions about the home care agency, connect with the home care agency. You know, let them know you could be a backup if they don't have enough staff. Or you know things are tight with coverage for them. You know, let them know that you can supplement for 24-hour on-call emergency coverage. You know, keep this in mind if you can't fill a shift, you know, let that campus know that you know you're available if this ABC Home Care Company, if you call them and they say I can't start for a week or two and that happens often in home care I know here it happened a lot where these agencies didn't have enough staff that they can't just rely on one home care agency.
Speaker 4:Okay, and then next is assisted living. Did you want to say something? Lisa, go ahead. And then next is assisted living. Did you want to say something? Lisa, go ahead. No, I'm good. Okay, so assisted living, you get this a lot. You go in. You know we don't need extra services. We have staff 24-7. We have aides, we have nurses, they get meals, everything's done for them. Well, yes, they do, you know. So that's right then.
Speaker 4:And there you have to educate them on your services. There are times where they do need home care to come in and assist. You know they might have a difficult resident that needs a one-on-one, somebody that's having behaviors, somebody that's maybe wandering outside, maybe a resident that is coming home from a rehab or a hospital and they're a fall risk. I would get calls often for this that somebody just came home, they're very hospital and they're a fall risk. I would get calls often for this, that somebody just came home. They're very weak and they need a one-on-one to make sure. You know overnights with them to help them get to the bathroom. You know wanderers that are maybe going into causing you know ruckus, going into other residents' rooms. So there's you have to educate them on how you can help them. You're in, you're in other assisted livings providing service. It's a temporary. It could just be temporary until you know your, your resident, is feeling better or you know the issue is fixed and or sometimes these temporary ones turned into long-term.
Speaker 3:I find too, it's great to like tell them the situational. You know we can help with service, we can help with people who are sick or discharged. I also will share a story, because stories tend to stick better, you know, um, they tend to stick better with you know, oh, oh, cause then when that happens, you know we were in an assisted living building helping someone who started blood pressure medication. They couldn't get them right. If it was too high or too low, she was fainting, she'd stand up and she would just faint. And if it was too high, you know. So whatever the case was, we were with her, because assisted living can't be expected to be in the room with her the whole time. She's on these new meds, and so we were with her. And so then after that, anyone who's starting new meds or having problems, they remembered me because of the story. So stories really help people, you know. Examples really help people to remember too.
Speaker 4:And also to letting them know that you're in, like you know, if I went into an assisted living that I had didn't have any, you know clients, but I was in the one down the street, I would let them know we're helping them all the time and they're like oh, because we keep saying they don't know what they don't know and you have to educate them. Some of the staff does not understand how much you can help them and especially help keeping the residents there longer. Memory care same type of thing with memory care. We don't need you, we're fine, we have 24-7. Educate them again and, like Dawn said, give them stories, especially in memory care.
Speaker 4:Sometimes a resident just needs that one-on-one attention and they're fine. It's kind of like a kid going to kindergarten, I feel like. When they go to memory care, they're fine. You know, it's kind of like a kid going to kindergarten, I feel like. When they go to memory care, you know they're confused, they're not home, everything's, they're just. They miss their family, their husband, their wife.
Speaker 4:Sometimes you just need somebody one-on-one to be with them. It may just be we can just help you for a couple weeks when your resident, you know, is moving in, and help them acclimate, help with sundowners. Many times in memory care people are changing medications, they're having agitation and sometimes it takes a couple, two or three weeks for these medications to work. So we could be there one-on-one. We could be here 24-7, whatever you need until this resident adjusts, somebody that recently comes home from the hospital or an illness, let them know. It could be temporary until the resident's back on their feet, but this way they can keep the resident there. You're providing one-on-one. After a few weeks they're doing great. They didn't have to have to ask.
Speaker 2:You know, ask this resident to leave, um, so sometimes they have a list too, um, when they don't have space. I I had a couple of my favorite memory cares that I would go into to get love as well. Um, just kind of hang out there, uh, you know, and they they would, um, send me people that weren't quite ready to come to the memory care but, you know, needed someone in place. So that's always a great place to. And then for the AL also, socialization is a huge thing. Or even coming down to dinner or to the dining area, that's a. That's a great way to get in as well, because the family loves to hear that they don't want them isolated in their room. The family loves to hear that they don't want them isolated in their room, and so knowing that there's someone one-on-one who can bring them down, sit with them, hang out with them and their friends and then bring them back up when they're ready, is another great, great way to get in.
Speaker 4:And also, too, you know there's residents that won't go out to activities. You know they're afraid to go out. Sometimes they need somebody, a little push to bring them out to the activities until they get used to going out on their own. We see that a lot too. You know where they're, just you know they don't want to go out of their room and they're just. They need a one-on-one somebody to take them out. Okay so, skilled nursing facilities Our patients can't afford your services For some reason. They always say that, but we know it's expensive to live in a skilled nursing facility. So you hear that sometimes. You know we have 24-hour staff In the long-term side bed-sitting for patients that need extra support. One-on-ones you know somebody that's changing a new medication, their fall risk, they're pulling out tubes. There's definitely an opportunity for you. Know somebody that's changing a new medication, their fall risks, they're pulling out tubes. There's definitely an opportunity for you. Know you to educate them and let them know. You know, if you have a resident that is experiencing this or needs one-on-one, this is a great opportunity for you in the SNF and long-term care. And you know, in the short term, you know you offer a discharge package. You know, educate them on your experiences, tell them a story about you know when their patients return home. You know how you can help. You know you work with home health when they get home. They don't always know what it's like when their patient goes home. You know you can help with. You know taking them to appointments, picking up their prescriptions, taking the garbage to the curb. You know sometimes these patients that go home they left the house the way they left it. You know when they went to the hospital you can walk in and there could be blood on the floor. The food has been in the refrigerator for two months. So sometimes they don't think about that, they're just discharging them. But you have to let them know that you know you could work well with home health. You can be there the day that they're discharged. So it's just educating them. You can work within their budget. You know they say they can't afford it. But you know sometimes it could just be short term. They don't always know what the finances are of the patients but for some reason a lot of times the social workers will say they don't have the finances. Sometimes an adult child will help pay for the services.
Speaker 4:Hospitals have been a little tough, I think we you know we, since COVID hospitals. You know, prior to COVID, I would roam the halls, you know, go talk to the social workers. I think we you know we, since COVID hospitals, you know, prior to COVID I would roam the halls, you know, go talk to the social workers. I knew every floor. I went to the. I would spend a day in each hospital. It was so different and then COVID hit, it was over and I really think it hasn't changed. It really hasn't changed that much. It's still tough to get into the hospitals and speak to the social workers. It's tough to get in services, um, but one thing that we teach in in our sales training and it works is to co-market with home health. Um, home health have better relations um getting in the hospitals because these social workers are releasing their patients with home health, otpt, speech therapy when they go home. Um, so you can co-market with them. They can maybe introduce you to some of their referral sources and then maybe you can refer them to some of your referral sources that they can't get into.
Speaker 4:One thing that I used to do often I would always make sure I knew everybody, all of my clients that were in the hospital. I would go stop by. I had a little pretty plant that I would bring them purple, it was the color of our agency With a little note. You know we are thinking of you and then I would. That was my opportunity to, after I met with them, to go see the social worker.
Speaker 4:Let the social worker know you know Mrs Jones down the hall. You know we help her at home, so they know that you're. You know Mrs Jones down the hall. You know we help her at home, so they know that you're. You know you're you're helping them with their services. Let me give you some of my brochures. You know, if you have other patients that that we can help, so it's a good opportunity for you to get in. And you know, talk to the social workers and the case managers, try to set up lunch and learns in services. Do you have anything to add? Dawn, I know you were used to going to hospitals a lot too, and I feel the same.
Speaker 3:It's tough now. They're tough. They're tough to get into. I think, starting probably in the social worker's office with the social worker secretary there's usually a secretary when they start to shut down, started to shut down, I would continue to bring as many leave-behinds as I always did and the social worker secretary would put it in their boxes and that helped. And then setting up an in-service or lunch and learn. Sometimes they're willing to do that, but you have to be educating them.
Speaker 3:It's not that you're going to go in there and tell them all about your company. They want to learn about home care and we have two wonderful lunch and learns that we teach our people in the home care sales training class that educate the case managers and social workers about home care and so they're more apt to let you do an in-service lunch and learn if you're educating their team and not just going in there and try to sell yourself. So yeah, they can be tough, but co-marketing with home health really, really is helpful. But but know that they're going to expect you to get them in somewhere too right, so they're going to want you to get them into an assisted living building or into a SNAP or somewhere where you have a great connection, so it goes both ways. So they get you in the hospital and also make sure that you are piggybacking with someone who's very respected out in the field.
Speaker 3:You don't want to tie yourself to someone in home health that isn't serious about their job and who's going to quit in a couple of months and who doesn't follow through. You also want to look their company up on the Medicare website and make sure they've got good stars, because when they see when your person when you're now bringing them into your SNF and introducing them to one of your top referral sources and this referral source is going to start using them already knows they have a bad reputation and it goes south. That's going to reflect on you. So just make sure you know who you're partnering with as well.
Speaker 4:Absolutely Okay. Thanks, dawn. Home health and hospice you know they already so many patients when they're released home they're getting home health or hospice. You know they're already in the home. We always say make these folks your best friends.
Speaker 4:You're not competitors with home health and hospice. You know they have to understand that you have non-medical duties and they complement their services. It's really educating them, especially, like I say it again, with somebody being released from a hospital or a rehab. They get home health. Many times somebody might not stop by their house for three or four days so this person's all alone. You could work really well with the home health. You're there the day that they're discharged. You're making sure they're getting their meals, transportation, you know cleaning, standby assist and then the home health comes in a couple times a week doing their PT or OT. I think a lot of people when they are released from the hospital or rehab, they don't understand. They think they're getting home health and they think they have somebody coming every single day doing all their daily duties. So educating them that you can help them.
Speaker 4:And there were many home health and hospices that we used to partner with when I worked in home care and they really appreciated it because they were short-staffed and they would only get to be able to go to that client's house a day or two a week. Lisa and I we just set examples by state because every state is different. And I'm in New York and things are so strict we can't do anything. You know we can't wash hair. We could touch people. There's just so many things you can't do. I know Arizona, california and other states are different, but you know, kind of letting them know, whatever state you are in, you know what your non-medical duties are and what you can do you don't want to overstep with what their duties are and letting them know that you're just in there for the non-medical duties. Do you have something to add, dawn?
Speaker 3:In Arizona. We can also do turning in Hoyer. Yes, not New York. Yeah, it's pretty open here. We don't have a regulatory agency monitoring non-medical home care in Arizona, so it's pretty open. We can't do meds and stuff, but it's pretty open. It looks like we have a comment, though. Finally got through to one of my hospitals last week where I couldn't get past the front desk in months. The front desk just said you want to go up? I said absolutely, tell me where to go. This is Kimberly Good for you. Now I'm able to go bypass and just tell them I'm going to see the case managers and they waved me on in. That's awesome, kimberly, way to go, pleasant.
Speaker 2:Good job, that is awesome, and you were in when she was in one of our sales classes, right?
Speaker 4:So she was training and I bet she brought one of those fun leave behinds because she's been out there.
Speaker 2:Yeah, she's been killing it.
Speaker 3:Good job, she said I sure did. That's great, kimberly, I'm glad like that being persistent. And you know, I do think that the home care sales training we give you lots of great things. But it also builds your confidence a little bit and gives you that it's normal. It's going to take a while. You know it's okay to keep going back. I'm going to be different than the other home care agencies. You just feel more confident and better about what you're doing too.
Speaker 4:I think it helps with that also Absolutely better about what you're doing too. I think it helps with that also, absolutely Okay. So this is like our last thing we're saying you know, take care of your mind, body and spirit. You know a holistic approach to home care sales. You know you can feel burnt, you can be beat up, you're busy, you're running all over. We've all lived this. You know your, your client's needs will be important. Your client's needs will always be important. You know. You know you're.
Speaker 4:You know pick a time each day where you can. You know maybe early in the day, or, you know, late in the day. You know, do what makes you happy. Make sure that. You know you take care of yourself. You know you can't be working 24 hours a day. You're going to get burnout, you know, and just remind yourself every day how important it is what you do. You're helping people age in place at home. I have to say that was the most, and you know, like Dawn said, she met so many amazing people. I met amazing people too, and just to see that they're so happy you're in their home, they're showing you their pictures and their treasures and we're able to help them stay home. That's an important thing. So just remember what you're doing is so good you know.
Speaker 3:But just also, we're also giving them some purpose. You know if it's done well and the caregiver knows about them and includes them in some of the things that they're doing. Maybe they grocery shop together, they fold laundry together or they cook together. It's giving that senior purpose and they feel important again, because it's hard as you age and you're kind of isolated, you don't feel maybe that you matter as much and you don't have all the people coming and going and talking to you and that value. And so not only are they aging in place, they have somebody that's listening to them, and maybe they're hearing the same thing 50 times, I don't know, but they're listening to them and they feel more important and like they have a purpose again. Yeah, definitely.
Speaker 2:You know, I had a caregiver and a client back back in the day when live-ins were like very popular way back in the day but they used to paint their nails the same, wear the same lipstick and wear the same colors and go out. And she would come and she would bring, let's just say, mrs Johnson, bring Mrs Johnson with her to pick up her paycheck on the Fridays I don't remember if it was every week or biweekly at that time but and then they would go out and the caregiver would treat her to lunch and then they would. You know, they just had the most fabulous time and it was the cutest thing ever I loved.
Speaker 3:I looked forward to seeing them. Many of our clients could not wait for the caregiver to come.
Speaker 1:She's not here yet.
Speaker 3:They weren't complaining. They were like where's my, my bestie? She's late. Like where is she coming today? She's still coming, right. So you know, they go from being I don't want a stranger in my house to absolutely loving their time with the caregiver. That's. That's when it goes really, really well and that always happens.
Speaker 4:I mean sometimes that my most difficult person turns out to be my was my poster child of a client that I'm shocked you know, but it happens. So, yeah, definitely All right. So any, does anybody have any questions? Anything else, we can help you with that. You've been, you know, rejected and you want our advice. Let us know.
Speaker 3:And it happens to everyone. So don't be shy. You're not going to tell us anything that hasn't happened to one of us.
Speaker 4:Right, all right. So Valerie is going to take over now. Go ahead, lisa. I'm sorry, lisa, you can, I'm sorry.
Speaker 2:Going back to building relationships, what if you have a great relationship with the case managers but you're still not getting consistent or any referrals at all? I've asked and they say census is low, but I go every week, leave notes if I miss them, take treats, talk to them. Any thoughts on what could be going on?
Speaker 3:hmm, is this a sniff? Yeah, where's it? Case managers?
Speaker 2:I'm thinking maybe a hospital snip yeah, uh, three, uh, wait, three sniffs. What's the? Have you done a lunch and learn?
Speaker 3:do a lunch and learn. Get in. And valerie just said the same thing. Yeah, get a lunch and learn. Set up where you're educating them. You're not in. My company's this and my company's that and we're this. Yes, we're preferred provider for one of them.
Speaker 2:One of the social workers, one of the SNFs there's three SNFs, or one of the SNFs? Okay.
Speaker 3:So find out how many people discharge each week. Just start asking more questions. They said census is low and it certainly could be. I don't know how long you've been going. My gauge is always the parking lot. Parking lot's full, parking lot's empty Maybe not so much, so parking lot's a good gauge. How many are they discharging each week? Are any of them appropriate for home care? When you do a lunch and learn, when you talk to them, paint the picture of what the house is like when you get there. They don't know what that looks like, and you know we go through all of that in our sales training. There's lots of detail about that and how you can get them to understand they may not be sending people home with home care as many as they should be. That could be part of the problem too, and it could just be that their census is low. It happens sometimes, but I would start asking how many discharges do you have every week? Is there anybody that's leaving this week that might need my services? So I would probably start there.
Speaker 4:And I do think the lunch and learns are good too, because what I noticed in SNFs too, I mean you could go back in two months and there's all new social workers. There's already so many new staff and you just have to constantly be re-educating them Because a lot of times these new social workers they didn't even know that we existed. You know, we were in business for 16 years, so I felt like you really Lunch and Learn is good because you're getting a group of people together, that's you know that are all discharging.
Speaker 3:So okay, All right go ahead, Phil.
Speaker 1:All right here, I am All all right. Let's talk about this leave behind legends program that we. We put this together because people always ask they ask all the time or they wish, they have a wish list. I wish you guys would just send me all this stuff so I didn't have to do it. Okay, we'll send it to you. So keep going to the next slide. So we put together a leave behind program so we can just brand it for you, make it beautiful and send it out to you, and every month you receive four branded leave behinds, so you always have a reason to go back. Every single week you have a reason to go back. 25 hard copy units of each are mailed directly to you. You are the client in this case, and this is a monthly service. Territories are unique, so that means that if we have somebody in West Winnemucca, nevada and somebody else in West Winnemucca, nevada wants to use this program, the two of them are not going to get the same leave-behinds for that month.
Speaker 1:So for October we're doing the Halloween Pumpkin Decorating Contest or you can turn that into an activity. October is Physical Therapy Month, october is National Breast Cancer Awareness Month and October 21st is National Apple Day. There are tons of cute ideas for this, so let's go to the next slide. Here's what it looks like, just to give you an example. The pumpkin decorating contest is a full page flyer and we can talk more about how that works and what to do. It's a very popular, I guess, activity or contest. It really gets your referral sources involved and they don't have to go to great lengths like to carve up a pumpkin. You can kind of see some of the examples at the bottom there and I know when we get a little bit further along in September, dawn Fiala can talk about her experience, because this is kind of like where we got. This was her idea and she did it every year and it was a really good way to connect and stay connected with referral sources and they will beg you every year, Like right now.
Speaker 3:they would probably start saying to me we want to be involved in pumpkin decorating. Don't forget us, please don't forget us. So it's important, it's a really really good one. So, and it's hardly, it's not a lot of work for you, not a lot of work for them, and you're going to get their cell phone number which is bomb.
Speaker 1:That's the best thing, right? And we put on here on the on this flyer it says text PIX2333, you know. So you want them to text you their pictures of their decorated pumpkin. And guess what that means? That means you have their cell phone number, yeah, or they can email you the pictures. But either way, you're getting you know, you're contacting them, you're following up with them, you're seeing them. I'll show you more about this in a second. So those are 25 pages of those. So if you have 25 different referral sources you could get involved. Oh my gosh, that would be amazing. I referral sources you could get involved. Oh my gosh, that would be amazing. I doubt all of them will, but even if you had five that ended up doing it, that would be a great amount of pictures we had 50.
Speaker 3:We were up to 50, valerie, so it can be big.
Speaker 1:Yeah, it was wonderful, so that's awesome. And then these others are more like squares, these other four, and so they come four to a page. So when we make them for you and create them, you can just, you know, trim them, cut them four to a page and use them and I'm going to show you how to use them just a second here. And so you actually get a hundred of each of these. There's, you know, 25 pages. So there's a hundred of each of the Apple things, a hundred physical therapy month and a hundred breast cancer awareness month. All right, so let's go to the next.
Speaker 1:So that's what we chose for October. Let's go to the next thing. So what happens is we send you the leave behinds branded for you, and then you can go anywhere you want. You do not have to use our store, but we did put a store on our website so that you don't have to guess at where to go. You do not have to use our store, but this is all Amazon stuff. So all you have to do is go to asnhomecaremarketingcom forward slash store and you'll see all the October suggestions there.
Speaker 1:And these are things you have to order yourself. We're not going to order them for you, but you order them in September and give them a couple of weeks to arrive, and a lot of these things already come in kits in September and give them a couple of weeks to arrive, and a lot of these things already come in kits. So you really don't have to buy all this separately. They kind of already know that that people want kits, so they put them all together and they're not expensive. This is some cheap stuff but it's cute. So you order that stuff and then when you're, you know the stuff we mail you comes in the mail. Then all you have to do is put it together, put it in your trunk and go.
Speaker 1:So let's go to the next one. So we have breast cancer awareness month. Here's the pumpkin decorating contest or activities. So you may have for the contest portion of it you want. You know they just need one pumpkin, one or two little pumpkins, and I suggest in Dawn suggests you just buy them at the local farmer's market or grocery store.
Speaker 3:The six-inch version, not the teeny they're like four to six inches.
Speaker 1:Yeah, you want to kind of a medium, little small, but not the teeny, tiny mini ones. You want the small six-inch ones. I did put on here where you can order them through Amazon if you want, in their styrofoam. But I don't really think you need to do that. I think you can just go to a farmer's market and buy them and put them in the trunk of your car. If it's still hot where you are, you probably don't want to leave them in the trunk of your car. But if you wanted to do the styrofoam ones, by all means you can do that. They do have those available. They ship four at a per time.
Speaker 1:I don't know, it seems a little expensive to me. And then the other option on this is if you really wanted to do an activity, you know you got with the activities director and you wanted to let a bunch of people decorate some pumpkins. You can provide the pumpkins and provide all the stickers and all the all the stuff, and it's really cheap to buy all this. It's really what they buy for kids to decorate pumpkins, right, they come in these kits of stickers and whatever. You can buy it and then you can set it up with the activities director to do a project with a bunch of seniors at their skilled nursing facility or wherever you're going, so you can do this either way, but I think the decorating contest is really a great way to get your social workers and everybody involved.
Speaker 3:So we kind of did both. I won't take a lot of time, but we kind of did both. We had some people that decorated and then we might do an activity with others and we would play scary music and sit with the seniors and the assisted living and help them decorate. So you could do both.
Speaker 1:Yeah, no, yeah, you could. You could have tons of fun if you have some really key folks that you like to hang out with especially, All right. So physical therapy month that's kind of a hard one to find cheap leave behinds for um, cause everything seems expensive. So we found these bone pens. They're funny and cute. And then, yeah, yeah, you have um.
Speaker 1:If you have younger people in your life, or teenagers, you know that they love to put stickers on their water bottles or whatever, I don't know. But they have all these physical therapy stickers. Like you can buy a kit. And then I put these little bags there. And you know what? I am not this brilliant mind. Lisa Marcelle is the one that comes up with this stuff. I just copied off of her and found these little things you can buy and bam, you've got your physical therapy month and this one I, I've been schooled. Just let me just tell you, don biala said then you have to have a reason to come out of their office to talk to you. It says on this flyer did you know our caregivers can assist clients with their pt movements at home? That's all right. So you want to talk to them about that? See here, oh, yes, so, uh, yeah, that's your physical therapy month and you can find physical therapists in a physical therapy building.
Speaker 3:They work in SNFs, all two. So there's PT buildings, outpatient, and then there are also physical therapists in SNFs, and then there's also physical therapists that are running around out in home health. So they're all over the place.
Speaker 1:Yes, all kinds of different roles, all right. October 21 is National Apple Day. Now, one of the other things I think is important about leave behinds is that you do something different from everybody else. Of course, everybody's going to, you know, do some of these other things maybe, but you want to do something cute and fun and different that not everybody's going to do. October is, you know, kind of a apple orchard kind of a month, so we send you happy Apple Day and there's all kinds of I mean there's all kinds of happy Apple Day ideas. It's just something different. You stand out, you're memorable, it's cheap Excuse me, you're not spending a bunch of money, but it's cute, it's fun. So I put a bunch of different things on here. And then some candy you can order in bulk to fill these little apples on the left-hand side. You can just fill them with a few pieces of candy, stick them in there, or you could just do little key chains. It's a 36-pack for like $12.99. I mean, you know, nobody wants you to spend a gazillion dollars on this stuff.
Speaker 1:It's important you can leave it on their desk or meet with them, but leave it on their desk and just you know, something fun and cute for everybody and easy to tote around in the back of your car. So that's and you can do a whole bag of apples if you want. You don't have to do what I. I just try to pick things that aren't gonna like rot or melt or candy apple or yeah, if you want to go there, you can do candy apples with the little tag.
Speaker 1:You do not have to use our suggestions. So, but we did put these on the store for you because people also ask hey, how do I? You know, I wish I just had links to all this stuff. And we do provide those. But this just makes it easy. It's all in one place. Go to the store, you can buy whatever you want. Again, we don't care if you use our store. This is not how we make money. This is just an organized way for you to find all the things that are recommended for that month. So that's our store. I think that's it.
Speaker 4:Oh, we're sharing. She's on Kim, who was in our sales training. We thought it was important to share. You know, we we do these fun leave behinds um that we give them, you know, ideas to get out there and bring to your, you know your referrals. And Kim um did some snappy discharge drop-offs and coffee time on me, um, so we just wanted to share. She had great, great week marketing um dropping off. She said there was. You know, she had a lot of fun and everybody received them. Well, and Lisa's going to actually go over.
Speaker 4:Lisa does, as Valerie said, lisa's are creative. She creates these leave-behinds. I mean, the things she thinks of are so good. And you know one thing I always, whenever I did a fun leave-behind when I was out marketing, I wanted to do something different. I just didn't want to bring that bag of candy. You want to have something that's like wow, that's really cute. Snappy discharges or coffee time on me. Text me what kind of coffee you want. Wow, that's different and catches their attention. So thanks, kim. We just wanted to put you on the spotlight today.
Speaker 3:Did she also, Kim, did you put the muffin inside this coffee cup so she's not bringing them coffee? This is telling them that if they text her, she will bring them coffee. But I think right, Do you put them inside the coffee cups? I thought that was so cute.
Speaker 4:I think she put a muffin, muffin in, yeah.
Speaker 3:Yes, a little coffee, perfect, so cute. Yeah, that's a great idea, love it.
Speaker 1:I love to see how we get.
Speaker 2:We did have one from Lorraine really quickly. Just a suggestion for next week If we could discuss in depth how to qualify each referral source questions to ask people to talk to. You know what to say. So just wanted to acknowledge that we saw that line. Okay, perfect, good suggestion. Okay, real fast. I guess I'll jump through this.
Speaker 2:September leave behinds, september's fall prevention month. Just like these socks, our services can help to prevent falls. So you get it fall but also falls. Yeah, so you can get these socks, so you can get your logos, I guess, embroidered on here. You buy a bunch of books, send them off to get your logos and you can take these out to everyone that you talk to. And I'll just go really fast. All the everything's down below. Yeah, rehab week September 16th to 22nd. Maybe take these out to a couple of your social workers and this is a great way to get them to come out and talk to you. Because you have to plan this. You can't just come in with some ice cream and let it melt up everywhere. So you got to make sure that they're cool with it and that you can set up a time and next slide.
Speaker 4:Now's a perfect time to schedule these too, because you're at the end of August. So I would contact your SNFs and say, hey, let's get on the calendar, it's just a few weeks away Exactly.
Speaker 2:And here's some stuff to make it really cute. You can do. You know, just a colorful or you know monotone colors here and just really cute, okay. Next Cause, I know we're running over and I have a meeting inspiring generation.
Speaker 2:So national assisted living week is September 8th to the 14th and this year I just stole kind of their theme, um, and their little logo, but celebrate the individuals who live and work in assisted living. So this would be a great way to just go in and give your thanks and, and you know, partner with them. Um, these pins are on their website so I'm they probably would really appreciate that, um, because does come from the what is it N-A-L-W. National Assisted Living Week website. And then the little drawstrings there October National Case Management Week October 13th to 19th. This year's theme is Powering the Future of Healthcare, but their theme is always case managers rock. So I just thought case managers are rock stars and then we just tell them that you know we can, we can help with all their home care needs and bring them a rock star and get them all amped up on on life there.
Speaker 3:And Lisa and Annette, would you agree? Most case managers are in the hospital. Yeah, yes, so this might be a fun thing to bring if you do a lunch and learn for them. Yeah.
Speaker 2:Okay, go ahead, I just want the whole pack actually.
Speaker 3:Yeah, you can bring the whole pack with the thing, and yeah.
Speaker 4:I love the energy crystals.
Speaker 3:I love it too.
Speaker 2:Yeah, we did heart ones last year, cause I think it was a different theme, but this one, stars, was perfect. So, yeah, great Bone and joint health national action week last year, because I think it was a different theme, but this one, stars was perfect. So, yeah, great, uh, bone and joint health national action week. So this is all about preventative, just keeping your bones healthy. So take care of your bones.
Speaker 2:I figured it's really close to Halloween too, so kind of you know, there's some bone themes in here, but, um, yeah, it's like our caregivers can help you, you know, with exercise, getting sunshine, your, your diet, so I put that down there, kind of, so that they know you know your diet and exercise plan is something that caregivers can help you with. So, yeah, and then I repurpose the bone pens because I love them so much. Bone pens there's bone hair clips, there's little mini skeletons. I mean they can pose these and you can put this in a little baggie and I just think it'd be really cute with the leave behind some candy. There's a ton of stuff. You could put the bone clips on the outside of a bag and you know, have sure yes, another one.
Speaker 2:We're always waiting to give you a hand. Get it, but uh, call or text valerie when you need a hand in home care and then check out the leave behind here. Next you get the gloves. You fill them up with some cute little candies and little, I don't know, some eyeballs there, some fingers, maybe you fill up the fingers with the longer fingers and then throw some candy in there, uh, tie it up with a cute little ribbon. There's a couple different things you can look at here for this, but I just thought this would be really cute.
Speaker 4:And the rings on the finger I love.
Speaker 2:The little plastic rings Definitely. And then, of course, by popular demand, we're bringing them back, never going anywhere. Snappy discharges, just letting people know that we can get their patients home in a snap. Just give us a call, pair those up with, you know, the snap Cheez-Its, or even the healthier version, the harvest snap chips or anything you like. And then again, you know, coffee talk, coffee time on me, and I put this little note in here October 1st is international coffee day, so that might be nice to bring this out, maybe September, even October, to remind people that they need to text you to get their coffee date on Great.
Speaker 4:Love all of this Great.
Speaker 2:Great job, Lisa. Yeah, I love doing them. It's so fun. I stress out a little bit on it, but I want it to be perfect.
Speaker 4:They come out perfect, All right. Well, thank you everybody. Happy Friday. We hope you have a great weekend.
Speaker 3:Thanks everyone, Great to see you. See you next time.
Speaker 4:Bye, bye-bye.
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