Home Care Marketing & Sales Mastery by Approved Senior Network®
Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com
Home Care Marketing & Sales Mastery by Approved Senior Network®
Marketing Home Care with SEO for Home Care Websites: Essential Strategies for 2024
Unlock the secrets to skyrocketing your home care business with an optimized website and cutting-edge SEO! In our latest episode, Valerie and our leadership team walk you through the essentials of creating a website that Google will love in 2024. We break down effective content strategies and specific SEO techniques that elevate your rankings. Learn why mobile speed is non-negotiable for both user experience and SEO success, and discover how high-quality hosting and long-form content can propel your website to the top.
Dive deeper into advanced SEO strategies that go beyond standard plugins like Yoast SEO or Rank Math. We discuss the critical importance of handcrafted schema markup, which provides Google with comprehensive details about your organization. Find out why having a physical office—even if it’s just a home address—can improve your local search rankings and navigate the competitive landscape of big cities versus smaller towns. We also shed light on the long-term nature of SEO, emphasizing the necessity of ongoing content updates and setting realistic expectations for your ranking achievements.
To wrap things up, we highlight the key considerations for effective SEO, including the importance of hiring credible experts and maintaining high-quality, human-edited content. We caution against common pitfalls like auto-playing videos and stress the need for mobile friendliness. Gain insights from the success stories of Home Care Assistance and Home Instead Senior Care as we explore essential keyword strategies. Understand why having dedicated sections for various levels of care on your website can significantly boost your online presence. Tune in for actionable insights that will keep your home care business ahead in the digital landscape!
Visit our website at https://asnhomecaremarketing.com
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All right. Increasing home care leads with your website and enhanced SEO. This is my favorite, my favorite, favorite topic of all time. So thanks everybody for joining us. I'm just going to do a real quick introduction of everybody on our leadership team. I'm Valerie, and George is my business partner and Mark is our head of web development, and Dawn is here and Lisa, marseillais and Lauren. Everybody from our team is here Not everybody, but you know we're all around. We're all around. We'll answer your questions, so use the Q&A for questions as we go.
Speaker 1:Yes, this is being recorded and I promise we will send out the replay to everybody, and their brother and their brother and their brother, so you will definitely see it. It'll also be part of. It'll be on our podcast channel, it'll be on YouTube, it'll be on our website, it'll be everywhere. So if you follow our podcast, you'll be able to listen to it. You won't see the visuals, but anyway, all right. So on our agenda today 2024 websites that make Google happy. 2024 content strategies that help Google rank your site. Seo strategies that ASN uses to help clients see better ranking results. How we create and publish content is changing. What works on the social platforms is shifting and the strategies that worked in the past don't now. We need a new plan. So I will tell you that in 17-ish years of doing this, what we do as a team and what you all should be doing, has changed. I don't know, every couple of years, I mean maybe not quite that often, but we've gone through a whole lot of changes and I don't think anything's changed radically in the last few years. But we're going to talk about some things I think are way more important now than they've ever been, that folks need to sort of maybe get used to or use it to their advantage. So we're going to talk about that. All right, this is my little picture of a Google monster. So I asked AI to give me a watercolor picture of a Google monster and this is what it came up with. So we're going to pretend like our Google monster is very happy, because if you make the Google monster mad, I can tell you that you will disappear from the internet. If you make the Google monster mad and the ways that you make Google monster mad are by trying to do things that it doesn't like, or duplicating your business location in Google business profiles, or just there's a whole slew of things that makes the Google monster angry, but we like to stay on the very happy, happy side of Google, and so we're going to talk about all those things today.
Speaker 1:The first thing we're going to talk about are websites. Some of you are our clients and you might see yourself here and a lot of you are not our clients, but this is a screenshot, or a couple screenshots, of some of the websites we've done recently. This is not everything, but just gives you kind of an overview of what they look like on mobile and on different platforms. Why do these websites make Google happy? All of these websites are great in performance. They do generate leads, and the question is why? Why is Google happy about these? So we're gonna talk about why Google is so happy.
Speaker 1:The first thing that makes Google happy is speed, speed, fast, fast, fast, fast, fast. So these two pictures that you see on the screen right here are you'll notice that it's a mobile view of that website. It's not your big desktop view. So what does Google Monster care about? He cares about everything mobile. Since about 2018, google said you know what? It's the mobile version that really matters, and I'm old so I really like the desktop version of everything, but mobile matters. Everybody's on that little phone all day long, and so are your clients or your leads, so are your caregivers or your potential hires and your referral sources are all on their phones all day long and if they're going to look at your website, they're probably going to look at it, at least at some point, through a mobile device. So having great speed on mobile is number one.
Speaker 1:So you can see a couple of our recent websites are ranking very well. They're very speedy, there's no problems. We always want to get an A grade on speed. Now there are times when Google will make a change and all of a sudden a website that was an A yesterday might be a B today. So we just go make a few tweaks and changes and it's back to an A. But that's what Mark's for. Mark does all of that crazy, amazing stuff behind the scenes to make our websites roll faster. We also use very stuff behind the scenes to make our websites roll faster.
Speaker 1:We also use very, very good hosting, very high quality hosting. It's not your Google, I mean your GoDaddy, you know shared business hosting for 14 bucks a month. We use exceptional hosting on servers that are designed to make sure that your website is delivered at high speed. You can't pay for that for 14 bucks a month. That's not how it works. That is something that we are very I guess it's very important to us and we know it's important to our clients because that's one of the ways we get them to rank. When we use SEO Speed is a top issue. Rank when we use SEO Speed is a top issue. If your website is slow, google feels like that is a bad user experience. If it loads slow on mobile, it's a bad user experience. That makes Google mad and so it doesn't want to show your website because it's loading too slow and that hacks people off and they just leave and go to the next website. So speed is important and that makes Google happy. All right. The next thing that makes Google happy is long form content.
Speaker 1:Now, the content that is on our client's website is written by us, so we don't ask our clients to write. We used to. If you're, if you've been around the block with us for a long time, we used to say you know what you really need to write this content. It's your business, you should write it and that slowed our process down quite a bit, because you guys are experts in home care or whatever services you provide. You weren't born to be a writer that's not your gig usually. So we decided to have the content written for our clients, and I'll talk about that in a minute.
Speaker 1:But all of these pages that you see, for instance, on this website in this dropdown, are long form written content, usually about a thousand words or more, with pictures and all kinds of other things that Google really likes. So long form content is where it's at, and I'm going to show you a little bit of a wordy screen here. You might want to screenshot this because I don't want to read all of these, but if you wanted to know why long form content was a good idea Now. So if you look at your current website and all you have is a bulleted list of services like bathing, dressing, grooming, feeding, ambulating, but you know and that's it. If that's, you know, your whole page is basically a picture and a bulleted list and you're not ranking. That's why that is not long-form content. That is short content and it's too short. So long form content gives Google a depth of information. It increases engagement because they got to read higher keyword density, so we can fit a lot of different keyword phrases in that long form content that help people and Google understand what this page is about. It shows your authority and expertise. I mean, you wouldn't have a long form content page if you didn't know a whole lot about that service.
Speaker 1:More opportunity for backlinks, comprehensive answers to user queries. One of the things that you'll notice about the websites that we build is that there's usually not on every page, but most pages, most service pages, have a frequently asked question at the bottom. So whatever we didn't cover up top, we put in, and it's in an accordion style so it's not taking up a bunch of space, but there's a section of frequently asked questions at the bottom and this is really important for SEO and it's really important for the user, who you know. They may have skimmed your page and didn't really find the answer to that question they were wondering about. But bam, they can see that in the frequently asked questions at the bottom that there it is, there's the question that they were going to ask. So we do that specific to the service on almost every page. We write Improve user experience. Of course, if they're structured well, then you know that's a nice user experience. Of course, if they're structured well, then that's a nice user experience. It reduces your bounce rate. People are bound to stay there and not bounce around and bounce right off your website. It encourages people to share your pages and it supports multiple search intentions because it's covering a lot of different parts and pieces of that service.
Speaker 1:Okay, how does long form content get written? So at ASN, like I said, we write the website content for you, because we know that's not something you want to take the time to do. However, we always want you to edit the content as needed. So we create a website and put all the pages up for you, we put all the content there, we put all the pretty pictures in and then we tell you go for it. And our clients get the opportunity to read those pages, take out what they don't like or what don't want, or rephrase something if they'd like. You know, some people add to a lot of that and some people say you know what? This is great, I love it, go with it. So clients get to edit their content. We write 1000 to 1500 words per page and they are all search engine optimized, but they are written for the reader first.
Speaker 1:So where you might have a bulleted list of services, like our bulleted list of what companion care means. We also have that bulleted list because we know that people want to know. What does that include? Just give me the small list. But then after that our long form content will start and talk about the benefits of companion care and, you know, the respite care opportunities and all those other things. So we start with a bulleted list a lot not every time, but we start with that and then, because we know the reader is just going to want to, you know, sort of just breeze through that page really quick. So that's kind of how we do our long form content. Again, if you have any questions about how we're doing this for SEO or for websites, just go to the Q&A section and ask your question. I can't see that, so stop me if there's a question. Is there anything I need to know?
Speaker 1:We're good right now, okay, cool, all right. The next thing I want to talk about that makes the Google monster super happy, and this is like chocolate chip cookies for Google, and that is schema code, and that sounds so nerdy. Schema code what is that? It's what's on the menu, and this is a long explanation, so I'm just going to read the middle of this page. If a web page is about a recipe, the schema code that you put behind the scenes this is stuff you don't see. It's only what Google sees. Schema code can specifically tell Google where the recipes title, ingredients and cooking time are. This makes it easier for Google to know exactly what's on the page and to show it in search results in a more helpful way. It's like a special box at the top of the page with key details. So this makes Google happy because it can provide a better experience to people searching for things online. So we want to do all we can do to make Google happy.
Speaker 1:So schema is really important, and what we know is that schema tells Google who you are, your organization, where you're located, how long you've been there, what services you provide. So every service page has its own set of schema, what type of business your organization is. So is it a home healthcare business? Is it a doctor's office? Is it a plumber or roofer? We don't, we don't service those people, but that's what it's looking for. What? What are you? What do you do? Who your key employees are. So your owners, your CEO, your president or whoever it is that might be the face of the company. We try to put those people in that schema code so that Google understands that Valerie is the founder and co-owner and George is the co-owner, and so when we talk about those people behind the scenes, google puts two and two together how people feel about your organization. So all of your reviews, or some section of your reviews, can be added to that schema so that Google knows you know people really like this organization. And then it also tells Google how many videos, articles, news items, frequently asked questions and reviews are on your website. So the content. So we, with schema code, we give authority, trust, content the type of organization you are, the services you provide, how long you've been in business, where you're located and the name of your organization. And that is like a recipe to Google. Google never sees the beautiful parts of your website with the pretty pictures or the custom images that you had taken of all your team. It'll never see that. All it sees is the text and the code behind the scenes. So the more help you give Google, the better off your website will perform.
Speaker 1:So how does schema get on your website? Well, most developers, most website developers and SEO folks rely on plugins to do their schema, and that's only about half, or even less, than what is what we can do with schema. We can give Google so much information that it wants, and when you rely on a plugin to do that, oh, we use Yoast SEO or we use Rank Math or we use all-in-one SEO. That's fine to use those, but if you're not adding additional schema to help Google understand more about your organization, then you're missing half the battle there. It's really important to do that. So we handcraft the schema. Some plugins do some of it just kind of by nature, but we handcraft a very specific type of schema so that we can tell Google who your organization is, where your locations are and all the other things you see on this page. So it's handcrafted by us and that's automatic for all of our websites.
Speaker 1:Any questions? We're good, all right. So SEO for home care let's talk about that. No-transcript solicits you or calls you today is going to tell you that they do SEO better than so-and-so, because A, b, c, d, e and everyone has a different opinion in the SEO world about what's good, what's bad, what you should do, what you shouldn't do, what Google wants, what it doesn't want, and I think that common sense should be the rule Do good, make Google happy, and then the rewards will follow, and it's not overnight. This isn't instant gratification by any means. Most humans who are good at SEO, like our team, will never tell you everything they do, because they don't want their competitors to know their secret sauce, and I can say that's pretty true. We do a lot of cool things. They're all you know, something that Google would very much like and within all of Google's rules and regulations. But we're not going to say every little thing on our website because you know we got to keep some of it for ourselves and we want you, our client, to do better than everybody else out there.
Speaker 1:This is number three. It's easier to rank in a city or a town where you have a physical office, so if you have a physical office presence, you're always going to rank better there. Some of you have a Google business profile that is considered a service area profile Very common in home care. It's very common for, like a roofer, plumber, painters because they don't. People don't come to their office, right, they go to people's homes or businesses to do their job. So they have a service area that they cover. And it's okay to have a service area, but you still, even if your address doesn't show up on Google, you still want to make sure you have a physical address that is a real address. It cannot be a PO box, a UPS store box. It cannot be a place where you just virtually get your mail and take phone calls and you don't really have an office there.
Speaker 1:Google's very specific about it. It's their rules and if you do have a physical office somewhere and it can be your house, I'll tell you that I have you and I know some of you are very private about that and you don't want your home location to be on Google or whatever. I get it, it's totally fine. I am exactly the opposite. I am on the grid as much as possible. So so the physical office is in St Charles, missouri, and if you look it up, you can look anywhere. It's my house, this is my house and I don't want you to come here. Necessarily I'll meet you at the coffee shop, but you need to have a physical office and I I let it go. And for 16 years I've had one client show up here that thought it was an office Boy. Were they surprised? So we don't advertise that. But that is the truth and that's what happens. And no one has ever tried to come here and kidnap the home care marketing expert or her kids. So I don't know, I just kind of roll with that.
Speaker 1:It's harder to rank in a city or town where you do not have a physical office, but it's not impossible. So let's say your office is in St Louis, missouri, and you want to rank in St Charles Missouri, which is a suburb, and you want to rank there. It is very possible for us to rank you there Very possible, absolutely but it's going to take longer because you have no physical location, no address. So it's going to take longer to do it. But it's definitely something we do every single day, so not an issue, but it just takes longer. Obviously, manhattan is harder than West Winnemucca Nevada. West Winnemucca Nevada is the middle of nowhere, so it's really easy to rank for that. So if you see somebody putting case studies up on their website where they say, oh, I got them ranked right away for ABC town. If you look up ABC town and it's a population of 50,000, then you know why they ranked really fast for that town. Because there's no one there. So it's easy to rank folks in places where there is a lower population. There's less competition. Obviously it's very hard to do something like Manhattan, miami, dallas. Those are much harder to rank for and take a lot more work.
Speaker 1:Seo is a long-term strategy. I would say six to 12 months is what you should give it. It's not a one and done. It's a continuous addition of content both on your site and off your site to help Google understand the importance of you, your business and your services. So it's a long-term strategy.
Speaker 1:Do not believe the person who guarantees first page results for all keywords. That will never happen. If you or your SEO person has made Google mad, you will find it very hard to turn that around. It can be done. But sometimes we run across a website or a town for a website that is for some reason stuck when all the other towns for that website are doing great, for some reason stuck when all the other towns for that website are doing great, and I just know, if I do a deep dive I'm going to find that there are some old shenanigans that have been done by someone in SEO that made that website not rank well for that specific town. It made Google mad, and so now we certainly are having a hard time ranking them, and if I look into it deep enough, I can usually at least have a good idea of what happened.
Speaker 1:So just be careful who you hire and be careful of who you trust, because that's a rough thing to get through. You might see great results really fast, but hold on to your hat because it could be temporary. So there are definitely ways to get somebody to rank really fast in, but hold on to your hat because it could be temporary. So there are definitely ways to get somebody to rank really fast in a certain town, but as soon as Google figures out what that SEO person did, it might backfire. So be careful. You want long-term good results. You want every time Google's algorithm changes, you want to be able to survive that. So you definitely want a long-term positive result. Every keyword phrase can't be number one at the same time, but so you're going to see ebbs and flows. I'm number one, I'm number five, I'm number nine, I'm number two. You're going to see it go up and down depending on what the focus is for that website that month, that week, that day. But having a consistently nice first page result is what you're looking for. Any questions?
Speaker 2:We're good. Yeah, we have one question in there. Sure, can you give an example of the fast results?
Speaker 1:Give you an example of a fast result. You mean like ranking number one for home care.
Speaker 1:Well, you could. I mean, I don't have a website where I can show you that really fast or how that's done. I've seen SEOs do some kind of backhanded things and they can get their client to rank, but it's temporary. It looks great for like a couple of weeks or maybe even a month, but as soon as that SEO walks away or as soon as Google catches on, boom, it crashes and it's back to, you know, page four. So just be careful who you hire. Be careful you hire, that's all I mean. You know, if people have been doing SEO for a really long time and they have great reviews, then chances are you're in good, you're in a good place. If they, if you don't have any reviews or you can't, you know you look at their case studies and they look kind of like oh yeah, you ranked them in a bunch of small towns and you know, is it real? You know, just towns, this is, you know, is it real? You know, just do your due diligence and you get what you pay for. That's another thing you should know. You get what you pay for.
Speaker 1:If somebody is ultra cheap, they're probably not doing nearly the work or they're there. It's offshore, which I don't. I don't care if it's offshore, if it's done correctly, but that would be maybe not a red flag, but definitely a pink flag raising up out of the sand there. So SEO factors that matter, content, content quality. So it can't be, you know, 100 percent AI written and just yuck. It can't be unique, whoever writes the content. If they use AI which, let's face it, that's going to happen If they use AI, that's fine, but it has to be edited down for a real human being to read and understand and be able to scan with their eyes and be able to walk through their eyes and be able to walk through. If you write with AI and you don't read it and you just post it and you don't take the time to understand what it's saying, eventually you're going to find errors in there because AI makes things up.
Speaker 1:So I can see that as we look for you know, one time I asked AI give me five quotes from professionals about dementia research and it did. It gave me five great quotes and two of them were completely made up. They sounded great, like I wanted that to be my quote, but they were totally. The person was like Dr John Smith. So I Googled it and it totally didn't exist. It will make things up to make you happy. So you can't rely on AI for everything it's you know, edit it, read it, make sure you know what's right. So content quality is important. Keywords I'm going to talk about that. Backlinks, yes. User experience that goes back to the speed and how it looks on mobile. The user experience needs to be clean, easy to read, not moving parts all over the place. The other thing about user experience and I hope nobody does this in 2024. If your website plays a video or music as soon as you hit the page, I'm out, and so are all the other Gen Xers Nobody wants to hear that.
Speaker 1:Don't have it play music. Don't have your website play any music or video, oh God. Or, if it plays a video, make sure the volume is automatically turned off. So I don't care if their mouth is moving, but that would scare me to death if I had headphones on and all of a sudden something's you know loud and playing. Don't do that.
Speaker 1:So user experience is important. Mobile friendliness, engagement and location All of those things are very important. So we use all these things I'm telling you about to help Google understand this stuff. All right, are we still good on questions? Okay, so I'm going to talk to you about two different kinds of SEO. Now, everybody's going to define this differently. Every company that you look at is going to have a different package plan, so I'm just going to tell you ours just so you kind of have an idea of what happens.
Speaker 1:When we build a website, we automatically do a bunch of stuff and we automatically do a basic one-time SEO of all the pages and all the behind the scenes stuff. So we automatically write long form content. We automatically add all the title tags and meta descriptions. They're all search engine optimized correctly. We automatically use keywords throughout. We automatically add schema to service pages and location pages. We automatically test for speed and make sure it's an A, our images are properly labeled, every page has H1 titles and a few other basics. That is a normal process for us inside of a website build and it should be for everyone.
Speaker 1:But I will tell you right now that we get called to fix people's websites that we did not build. So a lot of web developers are not SEO people and so they'll build you a website but the name of your homepage is test-home or homepage-2 instead of HomeCare in West Winnemucca, nevada, by ABC HomeCare. So they don't SEO anything. They just build you a pretty website but it never ranks because it's not been taken care of on the back end and Google doesn't know what this is talking about. It's just homepage dash two. So a basic setup for us includes all the basic SEO that you need to be in good shape.
Speaker 1:And then we have an enhanced SEO program, which is ongoing work, which I believe is important for everybody, and most of our clients purchase this. So enhanced SEO means we're doing all the basic stuff, but we're adding location pages every month and more long form stuff and backlinks from local publications online and more schema code for each location page. We add video, audio and we have a bunch of offsite strategies that we use. Your Google business profile is optimized and ongoing posts go into that. You get monthly reporting. So we're on top of it, we're looking at it, we're working with you. You may change. You know the pounds that you're really interested in ranking for. So to me, enhanced SEO ongoing is important strategy to keep in mind, but just make sure that if you have a website built, that it is at least at the very at the very least, some basic stuff needs to be done.
Speaker 1:All right, okay, let's talk keywords. Everybody wants to know what the best keyword phrases are, so I'm going to start by telling you what the keyword phrases are not, and this is going to surprise some of you. My number one no for a keyword phrase which you're going to. Some people are going to disagree with this, but I'm telling. I'll tell you why. Home health aid this is a huge no and the reason it's a no. I know you have home health aids, I know you provide home health aids, but this is a job seeker search. This is a job seeker search 100% of the time. Now there will be a handful of people who will type in home health aid because they want a home health aid, but that is not usually the case, so it's a job seeker search.
Speaker 1:Hha, cna, home care jobs, careers, home care careers, caregiver jobs. Even the word caregiver is not a keyword that I would optimize a website for, a home care website. Because, again, it's a job seeker search. Because it's again it's a job seeker search, not every. There are thousands of instances of the word caregiver, in-home caregiver, caregiver for seniors.
Speaker 1:There's all kinds of variations on that theme, but caregiver by itself is not something that I would ever optimize a website for and I can tell you that I've come across websites that that that we have analyzed for a client and somebody built it and who wasn't in the home care business at all, who had never understood, didn't understand home care usually some offshore thing and they just looked up the top keyword phrases or just went with whatever the client thought might be a top keyword phrase and the whole website was SEO for phrases like home care jobs. Because if you really want to know, home care jobs or home health care or home care careers is one of the top searches. But that does not mean that you want your website to be SEO'd all over the place for that keyword phrase. But somebody who doesn't understand the home care business might think that's a great thing, right? So they're going to go in and SEO your whole website for home care jobs.
Speaker 1:Now I haven't seen that lately, but in the past I've seen it quite a bit. Seen that lately, but in the past I've seen it quite a bit. Wrong keyword phrases all over the place, because the person that built the website doesn't understand home care. A companionship is debatable, but I'm not looking for companionship that will denote dating and dating sites and things like that. I would say in-home companionship might be a good variation on that, but not just companionship by itself. You want to make sure that the keyword phrases you're using have the word home in them Home health care, home care, non-medical home care. I'm going to show you the list in just a second Housekeeping, laundry, transportation and errands.
Speaker 1:No, these are not things that people are typing in. They do not understand what all of this means in terms of home care. So if they're looking for housekeeping for a senior, they really are looking for some kind of housekeeping service. They're looking for laundry services. They're looking for laundry services, not home care. So these are ones by themselves to kind of stay away from. Does that make sense? Do you have any questions?
Speaker 2:We have a question, all righty. So what do we do if we want both clients and caregivers? How to SEO for both?
Speaker 1:Oh yeah, absolutely. You have one page that you absolutely want to SEO the heck out of, for you know your job seekers, you want your job seekers, I totally get that too. So you have one page, or maybe two or three depends on what you're hiring or who you're hiring, what licenses they hold. So you might have a careers page that is SEO for home care jobs, and then you might, if you're hiring RNs, you might have one that is home home health nurse jobs or home health jobs for RNs, or you know whatever you can. You'd have to do a little research on it. But you can have a whole career section of your website. That's great. But I've seen entire websites that have the word home care jobs all the way through on the back end, and that's not what you want. So, yes, designate a page or two to your careers, that is an excellent idea, but it's never the whole website.
Speaker 2:Great, and there's another. Another question there too. Besides analyzing competitors websites and using Google Trends, what other tools do you suggest for finding keywords?
Speaker 1:Well, we like to use SEMrush. I think there's a free version. There's another one called Ahrefs, but SEMrush is S-E-M-R-U-S-H. That's my favorite. Everybody's got different opinions. There are some other ones that are read. That might be better that you can, you know, look at or just you know, keyword research kind of stuff. But SEMrush typically is what I would use to analyze what's going on.
Speaker 1:Okay, so here are some yes keywords and this is a big, big list. So we're going to start at the top and this has changed over the years. I've I've watched this for so long now that I I I was shocked at how much this has changed. So it's tricky. But these are yes words. Anything with a yellow arrow is a no word because you are not car and home insurance. But if I did a keyword research and I said what are the top keyword phrases and that's what I did today for this screenshot what are the top keyword phrases for home care? This is the list it would return.
Speaker 1:Now I want you to know that home health care is up at the top and you can see that. It says the volume is 27,100, same as home health care near me. They're both neck and neck right. There are 70,000 iterations of the word home health care Not kidding. So in a million, over a million searches a month. Now this is nationwide in the United States. This is not in West Winnemucca, nevada, or your town. Your town might have 20 searches for home health care every month, or 200 searches, but nationwide 27,000. So when you look at your numbers compared to these, they're going to be significantly smaller. But if you want to know on a large scale what's going on, this is it. So home care comes in number three.
Speaker 1:Now you all know and I know, that there's a challenge there If I'm a home care agency, in some states and in some areas of the country I can say a lot about home health care. I can use that word interchangeably and it doesn't hurt me. The state's not going to come after me. But in a lot of states where home care is highly regulated and you know who you are, you cannot say the word home health care if you're a non-medical home care agency. So you have to be really careful about how you choose your words. Just because home health care is number one might be a super bad idea for you, right? And it's also a bad idea for your competitors. So nobody's using that because they're in the non-medical world in your area. In some areas, you definitely want that to be part of your routine because it doesn't matter.
Speaker 2:Or maybe you are a home health care agency so great.
Speaker 1:So use that word as much as you want, but we have to be careful between medical and non-medical home care. Somebody that doesn't understand home care the way we do will never know that. They will never understand the conundrum of every single state's licensing requirements, or no requirements at all, like here in Missouri. And we're the wild west and you can be whatever you want, so you can see these keywords. So it used to be. I want you to know.
Speaker 1:Let's go way down here to Homestead Senior Care. Homestead Senior Care. It says that there are 9,000 searches a month, 9,900. Now I'm telling you that. I know that used to be 30,000, and homestead senior care was the number one or number two keyword phrase in the United States for some period of time. Now Google algorithms have changed and so it might not be if these numbers might be more correct today than they were back then, but it used to be homestead senior care. And then let's see, go all the way down to the bottom. One, two, three, four. From the bottom you see, home Care Assistance. Home Care Assistance was number two after Home Instead Senior Care. Now Home Care Assistance has changed their name to the key, and so Home Care Assistance is still well searched, but it's not nearly as searched as it used to be. So it's down to six thousand six hundred per month.
Speaker 1:Anyway, just interesting those two brands had had they had it nailed, so they did really well in a home care search. So you can see, for Biota is definitely up there. And then car and home insurance what is that? I don't know why that's in there. And then you have Synergy more car insurance, home and stay car insurance. First Light Preferred Home Care, car and home insurance. First Light home and car insurance, I don't know. Access Home Care, and then Best Car and Home Insurance Company. So those yellow ones are ones you obviously would not use. But you can just kind of get a feel for what the most keyword search keyword phrases are. And what it doesn't tell you is how many different versions of that keyword are searched, which is in another whole nother place in SEMrush, and that's 70,000. And it's probably the same for home care, maybe more for home care by itself. So these are some of the keyword phrases you'd want to think about.
Speaker 1:Now. A lot of you also offer very specific services and you want to be search engine optimized for those services Parkinson's in home care. Alzheimer's in home care, dementia, home care, memory care at home. Alzheimer's in home care, dementia, home care, memory care at home those are keyword phrases that you definitely want to have in your suite of services and on in service pages listed for.
Speaker 1:Because, even though they're not listed here, if someone has Alzheimer's disease or has a family member with Alzheimer's disease or dementia, they're going to start searching stuff like how do you care for a person withzheimer's at home? Can you care for a person with alzheimer's at home? And if you were to look at some of the content that we've written over time in our frequently asked questions, that's almost always some form of that question is almost always there because people type that in all the time it's a long tail keyword phrases, but you don't want to miss that client, that potential client, because you didn't have that set of words on your website. So some generic services and some very specific to disease processes are really Valerie, we have a question.
Speaker 2:What if your home care company has all three levels of care hospice, home health and private duty?
Speaker 1:Very nice. So I would make sure that you had a section of your website devoted to private duty and a section divided for home health care and a section for hospice, so you can do this all in one website. You just have to be very specific about your pages. So, under non-medical home care or home care however you want to label it you would make sure you have your companion care, personal care services, you know, whatever it is that you would like to list under non-medical, and then under the home you know big home health care page, then you would have underneath that all of your you know.
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