John Kotter, the founding father of change management, listed creating a sense of urgency as the first step to communicating change. However, change professionals often fail to take advantage of "burning platforms" or veer so far that they create a sense of doom.
In this podcast, we discuss how to promote action vs. paralysis, taking advantage of crisis situations, and learning what to do (and what not to do!) from our peers in marketing.
John Kotter, the founding father of change management, listed creating a sense of urgency as the first step to communicating change. However, change professionals often fail to take advantage of "burning platforms" or veer so far that they create a sense of doom.
In this podcast, we discuss how to promote action vs. paralysis, taking advantage of crisis situations, and learning what to do (and what not to do!) from our peers in marketing.