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Marketing Upheaval

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com

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Marketing Upheaval

Mat Mathews-Getting People To Embrace Digital Transformation

January 09, 2024 • Creative Outhouse • Season 3 • Episode 45

Mat Mathews, Chief Technology Officer and Vice President of Boys and Girls Clubs of America (BGCA), is guiding this 160-plus year old organization through a digital transformation. BGCA is wonderful organization that impacts children all over the world and technology is playing an ever expanding role in helping kids grown, learn and keeping them safe. As Mat says, "Everyone likes change until it has to happens to them." He talks about is approach and how he gets people onboard and motivates them to embrace the change. Mat has worked with Creative Outhouse to launch huge initiatives and a big part of the conversation is about behavior change. It's a great episode you don't want to miss if you're facing any organizational change in the future.

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