Getting Zero Engagement from Repurposed Podcast Content? Here's Why.

You've heard of content repurposing: taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.

In theory it's supposed to help you expand your reach and drive traffic back to your podcast. But in reality? Now you're spending hours scouring through endless AI-generated clips and adding flashy effects and captions at the expense of all the other things you need to do in your business (you know, like sales and client delivery).

What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).

I'm breaking down three reasons your content repurposing efforts are falling flat, and give you three uncommon strategies the pros use to create viral content that commands attention and drives traffic back to your show.

So if you're over posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — hit play and let's make your business bingeworthy.

0:02 - Why Repurposing Podcast Content for Social Media Misses the Mark

5:07 - The Counterintuitive Approach to Podcast Content Repurposing 

12:36 - How Connor Price Hit 1 Billion Streams with Creative Content

15:01 - Why Vanity Metrics Are Killing Your Podcast Growth

16:09 - 3 Steps to Repurpose Podcast Content for Higher Engagement

21:52 - Use This Key Strategy to Drive Social Media Traffic to Your Podcast

 Other Episodes You’ll Enjoy:

• Grow Your Podcast by Changing How You Use Email Marketing

 
 → This episode was recorded on the Deity VO-7U