Ingenuity Masters Series: Pete Machalek on Brand Promise, Confident Presence and First Impressions

In this latest podcast of our Ingenuity Masters Series, Dawn Wagenaar (principal of Ingenuity Marketing Group) interviews Pete Machalek, a founding principal, coach, and facilitator at SagePresence. Pete and his team at SagePresence focus on helping professionals sell their services — with a combination of Authenticity, Story, and Emotion. He has had quite a journey to get to where he is now and has harnessed a plethora of wisdom and tips to help professionals in all fields.

Dawn and Pete discuss many things throughout this podcast, please feel free to use the chapter notes to skip ahead or re-listen to any portion!

Chapters

• 1:05 Aligning team's presence and communication style with brand promise
• 5:43 First impressions and winning the deal
• 11:24 Tips for engaging left-brained people in their communications
• 14:32 How to build a confident presence