Ingenuity Masters Series: Virginia McCoy, HB Fuller

In this episode of the Ingenuity Masters Series, we are joined by Virginia McCoy, Regional Marketing Specialist at H.B. Fuller and President of the Society for Marketing Professional Services – Twin Cities through 2020. Interviewed by Dawn Wagenaar, Virginia shares her insights on marketing trends in the architecture, engineering and construction (AEC) industry. 

Chapters

• 1:50 Differences and similarities in the marketing approach between consulting vs. working in-house
• 4:09 Opportunities to expand marketing in the AEC industry
• 12:35 Why AEC marketers should consider a professional membership like SMPS
• 15:40 Advice to marketers to help advance the AEC industry