Ingenuity Masters Series: Katie Tolin, CPA Growth Guides

In this episode of the Ingenuity Master Series, Communications Consultant Christine Nelson interviews Katie Tolin, Chief Operating Officer at CPA Growth Guides. In this interview these  marketers discuss how marketing in professional services is changing. Technology is shaping the way we approach marketing in accounting, as well as other professional services. Gain tips to improve CRM, digital ads, content marketing and virtual networking moving forward.

Chapters

• 2:07 Technology trends in marketing
• 4:15 Basics for foundational marketing
• 10:47 Technology integration
• 12:00 Importance of a marketing budget
• 17:10 Why it's important to refresh an old database
• 19:53 Advanced professional marketing strategies
• 24:20 Industry influencers