How to Market a Shiver: Cold Dipping with KyAnn Anderson-McKernan Artwork

Marketing for Humans

Marketing for Humans is a podcast by Christina Frei, creator of Innate Marketing Genius and Generosity Practice. It's about human-scale marketing between humans. Trust is your currency as a service-based business owner. If you can make a difference in potential clients' lives, they will want to do business with you. But how to do this? Chances are, you are not accessing one of your biggest superpowers: your Innate Marketing Genius. Christina Frei talks about this with business owners, sharing the secrets of owning your voice and landing on one core strategy that brings in great clients.

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Marketing for Humans

How to Market a Shiver: Cold Dipping with KyAnn Anderson-McKernan

March 01, 2022 • Christina Frei • Season 7 • Episode 2

Today I have a special treat. We are joined by KyAnn Anderson, the leader of the WH Wolfpack, named after Wim Hof, the cold plunge guru. KyAnn started this group in November 2020 with her husband and another couple. By November, it had grown to 30 people. Now, even in February, 20+ people show up to dip in the Atlantic Ocean north of Boston 2x a week. What I appreciate about KyAnn is that she embodies one of the marketing archetypes I study: the Celebrator. She loves to bring the good life, and she’s a walking party wherever she goes. Just ask the Wolfpack members. She’s a natural marketer, on Instagram with lots of jolly posts about in the ocean. I’ve personally been inspired by KyAnn’s fortitude and have been cold-dipping since June 2021. 2 days after I recorded this, I did one of the hardest things I’ve ever done: dipped in 40 degree water during an ice storm and low tide.

KyAnn's Background
KyAnn has been a registered Architect and LEED Accredited Professional since 2007.
While remaining active in design, KyAnn’s career focus shifted in 2016, when s he started utilizing her talents to increase health and wellness through helping others, following her battle with cancer. Her role as Marketing Director of CannMed Events (founded by Medicinal Genomics) prioritizes cannabis science, innovation, and collaboration, to advance the industry and improve patient care, by way of CannMed, a yearly cannabis science conference.

@whwolfpack on Instagram

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