321Go Podcast
321Go Podcast Powered by 321goProject is your source for what works in the gym business. From marketing to retention; SEO to building your brand - we cover it all. We’ve talked with over 600 gym owners and, every week, we bring you the best of the best. We talk with industry experts as well as deliver actionable advice you can use today in our "shorts". For more, visit 321goproject.com.
321Go Podcast
Ep 77 | A Guide for Facebook Ads
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Josh Sturgeon and Matt Scanlon
Josh Sturgeon is back on the podcast for a 3rd time to give our listeners a guide for creating Facebook ads and audiences for the novice marketer. Josh is the founder of EmberTribe and 321Go Hub Course contributor.
We answer the following:
Should I begin to pay for Google Adwords?
How much should I expect to pay per click?
How should I target and measure the effectiveness of my digital advertising?
What is the difference between a “Boosted” post and the “Ad Manager” on Facebook?
How do you create an effective “Audience” on Facebook?
Where should you place your Facebook and Instagram Ads?
How should you follow up with your leads from paid advertising?
Josh wraps up the show giving you a step-by-step guide for advertising on Facebook for the first time.