Real World Behavioural Science
The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.
Each month, Stu King (BSPHN Committee Member and founder & CEO of behaviour change specialists BeeZee Bodies) and Dr Tiago Moutela (Head of Behavioural Science at BeeZee Bodies), interview professionals from the worlds of public health, academia and industry, who are using behavioural science to help change people’s lives.
We have episodes featuring:
- Professor Jim McManus - Co-founder of the BSPHN & Director of Public Health, Hertfordshire County Council, UK
- Dr Amy Bucher – Behavioural Scientist at MadPow, Boston, USA
- Dr Nick Cavill – Quasi-academic and Director of a Public Health Consultancy, UK
- Professor Chris Armitage – Professor of Health Psychology, University of Manchester, UK
- Rich Sheridan – CEO and Chief Storyteller at Menlo Innovations, Ann Arbour, USA
- Dr Justin Varney - Director of Public Health at Birmingham City Council, UK
- Mike Kelly - Visiting Fellow at Cambridge University Institute of Public Health, UK
- Wendy Wills - University of Hertfordshire
- Kim Roberts - HENRY
We have some great guests in the pipeline from across industry, public health and academia and from across the world, including:
- Samuel Salzer - Habits Weekly, Sweden
- Tim Chadborn - PHE Behavioural Insights Team
Subscribe now!
Real World Behavioural Science
33. Casey Hughes, Adapt Sciences
Casey opens this podcast by explaining that she designs for behaviour change in the lab of messy everyday life. It’s right up our street!
Casey Hughes is a digital health leader and applied behavioural scientist with 15 years of experience designing novel behaviour change interventions for the prevention and management of chronic disease.
Working at the crossroads of behavioural medicine, public health, and digital technology, Casey has led the ground-up design of numerous health apps, coaching programs, and large-scale behaviour change interventions at leading organisations such as Stanford, Apple, and Anthem, inc. Most recently, Casey led the design of a neuroscience-based habit formation app as SVP of Behavioural Science at Fresh Tri, inc.
Casey’s work has helped hundreds of thousands of people enhance their mental wellbeing, achieve sustainable weight loss, and reverse chronic illness.
This is an action-packed conversation where Casey makes some brilliant points and brings them to life with great examples too…
We cover:
Adaptive interventions and the role of AI and technology in behaviour change
Designing for failure instead of success
Why we should all have a toolbox of behaviour change models
The importance of sociology in behaviour change
Why ego needs to be left aside in place of humility, in behavioural science
…And a bit of chat about Steve Jobs!
This podcast is delivered as ever on behalf of the BSPHN (Behavioural Science in Public Health Network), hosted with my colleage and friend Dr Tiago Moutela.