Today I'm talking to one of my longtime friends in the fitness space, Kenny Santucci. Kenny is actually joining the podcast for the second time. He's a trainer, multi-time gym owner, and founder of the Strong New York fitness festival. Today, we're talking about health & fitness trends, the pitfalls (and triumphs) of owning and opening gyms, and how fitness communities evolve over time. Where is strength training becoming "cool" again, and why are so many Americans still sedentary?