Today we're talking to Amanda Kohatsu, an elite powerlifter who’s also the owner and CEO of Doughnuts & Deadlifts, an apparel brand focused on the strength community. We chat about how Amanda took over Doughnuts & Deadlifts, the ups and downs of running an apparel brand focused around strength, and what balance really can and should mean to people who strength train. We also chat about SoCal versus NYC and share some funny stories about the origins of strength stereotypes.